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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Harvard business review : HBR"
~language:"dan"
~language:"eng"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Markenführung
Personalmanagement
USA
227
United States
227
Consumer behaviour
203
Konsumentenverhalten
203
Strategic management
160
Strategisches Management
160
Beziehungsmarketing
137
Relationship marketing
137
Brand management
134
Führungsstil
95
Leadership style
95
Brand image
85
Markenimage
85
Organisatorischer Wandel
83
Organizational change
83
Innovationsmanagement
82
Innovation management
81
Marketing management
80
Marketingmanagement
80
Führungskräfte
66
Managers
66
Customer satisfaction
65
Kundenzufriedenheit
65
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55
Personalführung
55
Brand
53
Markenartikel
53
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52
Corporate social responsibility
52
Multinationales Unternehmen
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Transnational corporation
52
Erfolgsfaktor
51
Lieferkette
51
Success factor
51
Supply chain
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Human Resource Management
49
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48
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18
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18
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6
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1
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Dev, Chekitan S.
6
Cappelli, Peter
3
Chen, Jiawen
3
Liao, Junyun
3
Ready, Douglas A.
3
Anisimova, Tatiana
2
Bandyopadhyay, Argho
2
Beard, Alison
2
Casidy, Riza
2
Cheng, Julian Ming Sung
2
Conger, Jay A.
2
Dong, Xuebing
2
Fournier, Susan
2
Groysberg, Boris
2
Hill, Linda A.
2
Hu, Clark
2
Hu, Yanghong
2
Huang, Yung-Chuan
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Liu, Kuo-Ning
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Thaichon, Park
2
Williams, Joan
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
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1
Akoglu, Halil Erdem
1
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1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Ammerman, Colleen
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arancibia Carvajal, Sara
1
Arshad, M. Usman
1
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Asia Pacific journal of marketing and logistics
Harvard business review : HBR
Journal of business research : JBR
682
The international journal of human resource management
589
The journal of brand management : an international journal
554
The journal of product & brand management
387
Journal of retailing and consumer services
290
International journal of human resource management
287
Human resource management
244
Human resource management review
242
International journal of hospitality management
168
Employee relations
156
Management revue : socio-economic studies
151
Human resource management journal
139
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
137
European journal of marketing : EJM
126
International journal of manpower
124
Industrial marketing management : the international journal for industrial and high-tech firms
114
Psychology & marketing
113
International journal of contemporary hospitality management
111
Cogent business & management
108
SpringerLink / Bücher
108
Journal of marketing communications
104
Marketing intelligence & planning
104
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
91
Business horizons
87
European journal of international management : EJIM
86
Global business review
84
Springer eBook Collection
83
Journal of business ethics : JOBE
82
Asia Pacific : journal of human resources
81
International journal of human resources development and management : IJHRDM
78
Journal of marketing
77
Tourism management : research, policies, practice
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
73
Marketing letters : a journal of research in marketing
71
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ECONIS (ZBW)
183
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1
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10
of
183
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articles prioritized
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date (oldest first)
1
Rethinking the decision factory
Martin, Roger L.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 96-104
Persistent link: https://www.econbiz.de/10010128897
Saved in:
2
Motivation for users'
knowledge
-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
3
Decoding influencer marketing from a community perspective : typologies and marketing
management
implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
4
Stop overengineering people
management
Cappelli, Peter
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012289042
Saved in:
5
Reinventing talent
management
: how GE uses analytics to guide a more digital, far-flung workforce
Prokesch, Steven
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 54-55
Persistent link: https://www.econbiz.de/10011730410
Saved in:
6
Can a work-at-home policy hurt morale?
Bharadwaj, Sangeeta Shah
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 105-109
Persistent link: https://www.econbiz.de/10010514568
Saved in:
7
Brand
management
in a situation of an economic crisis : methods of strengthening the brand value in the scope of emerging markets
Drewniak, Rafał
;
Karaszewski, Robert
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 743-758
Persistent link: https://www.econbiz.de/10011622841
Saved in:
8
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
Saved in:
9
Data scientist : the sexiest job of the 21st century
Davenport, Thomas H.
;
Patil, D. J
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 70-76
Persistent link: https://www.econbiz.de/10009664100
Saved in:
10
How suppliers category
management
policy influences category sales performance
Chun, Dal-young
;
Cadeaux, Jack M.
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
2
,
pp. 222-231
Persistent link: https://www.econbiz.de/10003977215
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