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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The journal of brand management : an international journal"
~person:"Johnson, Lester W."
~subject:"Brand image"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
Brand
Konsumentenverhalten
Service quality
Virales Marketing
Consumer behaviour
9
Brand management
6
Markenführung
6
Markenimage
6
Markenartikel
4
Beziehungsmarketing
2
Brand trust
2
Customer satisfaction
2
Internet marketing
2
Kundenzufriedenheit
2
Materialism
2
Materialismus
2
Online-Marketing
2
Relationship marketing
2
Social Web
2
Social web
2
brand equity
2
brand health
2
Advertising effects
1
Brand evangelism
1
Brand loyalty
1
Brand satisfaction
1
Brasilien
1
Brazil
1
Celebrity endorsement
1
Celebrity-Werbung
1
China
1
Chinese culture values
1
Confidence
1
Consumer brand engagement
1
Consumer satisfaction
1
Credibility
1
Cultural identity
1
Customer brand engagement
1
Customer integration
1
E-Learning
1
E-learning
1
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Undetermined
6
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Article
9
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Article in journal
Article
Fallstudie
Marktinformation
Aufsatz in Zeitschrift
9
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English
9
Author
All
Johnson, Lester W.
Van der Merwe, Daleen
10
Erasmus, Alet C.
9
Sirieix, Lucie
7
Stamminger, Rainer
7
De Klerk, Helena M.
6
Fam, Kim Shyan
6
Liu, Matthew Tingchi
6
Thaichon, Park
6
Wahlen, Stefan
6
Arli, Denni
5
Autio, Minna
5
Bartels, Jos
5
Bosman, Magdalena
5
Bruwer, Johan
5
Chiu, Weisheng
5
Donoghue, Suné
5
Dwivedi, Abhishek
5
Hustvedt, Gwendolyn
5
Kempen, Elizabeth
5
Ko, Eunju
5
Kulczynski, Alicia
5
Paul, Justin
5
Phau, Ian
5
Shiu, Edward
5
Sierra, Jeremy J.
5
Spears, Nancy
5
Tjiptono, Fandy
5
Wiedmann, Klaus-Peter
5
Zepeda, Lydia
5
Baxter, Stacey M.
4
Belk, Russell W.
4
Berg, Lisbet
4
Borges, Adilson
4
Brennan, Carol
4
Buchanan-Oliver, Margo
4
Casidy, Riza
4
Cheng, Julian Ming Sung
4
Cho, Heetae
4
Chu, Rongwei
4
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Published in...
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Asia Pacific journal of marketing and logistics
International journal of consumer studies
Journal of consumer behaviour : an international research review
The journal of brand management : an international journal
Journal of consumer behaviour
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Businesses
1
European journal of marketing
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Services marketing quarterly
1
The journal of product & brand management
1
The journal of services marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
9
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1
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9
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9
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1
Massive open online courses and consumer goals
Howarth, Jason
;
D'Alessandro, Steven
;
Johnson, Lester W.
; …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 994-1015
Persistent link: https://www.econbiz.de/10013177051
Saved in:
2
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
3
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
4
The impact of self on materialism among teenagers
Gil, Luciana de Araujo
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 281-288
Persistent link: https://www.econbiz.de/10011508842
Saved in:
5
Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas
;
Siuki, Elham Helen
;
Gray, David
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
Saved in:
6
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
7
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
Saved in:
8
Traditional culture, political ideologies, materialism and luxury consumption in China
Sun, Gong
;
D'Alessandro, Steven
;
Johnson, Lester W.
- In:
International journal of consumer studies
38
(
2014
)
6
,
pp. 578-585
Persistent link: https://www.econbiz.de/10010509737
Saved in:
9
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
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