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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Ko, Eunju"
~person:"Moschis, George P."
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Internet marketing
Konsumentenverhalten
Fashion
7
Mode
7
Beziehungsmarketing
6
Brand management
6
Markenführung
6
Relationship marketing
6
Customer value
5
Kundenwert
5
Luxury goods
5
Luxusgüter
5
Lebensverlauf
4
Life course
4
Marketing management
4
Marketingmanagement
4
purchase intention
4
Brand image
3
Markenimage
3
Market segmentation
3
Marktsegmentierung
3
Online-Marketing
3
Social Web
3
Social web
3
customer equity
3
life course
3
Brand
2
Digitalisierung
2
Digitization
2
Elderly people
2
Gerontographics
2
Lebenszyklus
2
Life cycle
2
Luxury brand
2
Markenartikel
2
authenticity
2
consumer behavior
2
consumer preferences
2
Ältere Menschen
2
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14
Type of publication
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Type of publication (narrower categories)
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Article in journal
Article
Aufsatz in Zeitschrift
22
Language
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English
22
Author
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Ko, Eunju
Moschis, George P.
Verhoef, Peter C.
Wong, IpKin Anthony
Kim, Kyung Hoon
8
Liu, Matthew Tingchi
6
Thaichon, Park
6
Bae, Joonheui
5
Bruwer, Johan
5
Islam, Tahir
5
Kim, Wooyang
5
Mathur, Anil
5
Cheah, Isaac
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Chung, Christina
4
Di Benedetto, C. Anthony
4
Khare, Arpita
4
Kim, Juran
4
Kim, Sang Jin
4
Pornpitakpan, Chanthika
4
Septianto, Felix
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Chen, Jiawen
3
Cho, Heetae
3
Ghaffar, Abdul
3
Hunt, James M.
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Koo, Dong-Mo
3
Koo, Dong-mo
3
Liao, Junyun
3
Mattila, Pekka
3
Ng, Mark
3
Olsen, Svein O.
3
Park, Seong-yeon
3
Quach, Sara
3
Teah, Min
3
Tjiptono, Fandy
3
Vescovi, Tiziano
3
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Published in...
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Asia Pacific journal of marketing and logistics
International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
28
Journal of travel and tourism marketing
8
International journal of hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of the Academy of Marketing Science
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
3
The journal of services marketing
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing
2
Psychology & marketing
2
Tourism management : research, policies, practice
2
Australasian marketing journal
1
Cogent business & management
1
Cross-cultural buyer behavior
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management reviews : IJMR
1
International journal of retail & distribution management
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
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ECONIS (ZBW)
22
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22
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
4
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
5
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
6
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
7
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
8
The influence of consumers' self-concept and perceived value on sustainable fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
9
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
Saved in:
10
Family life cycle and the life course paradigm : a four-country comparative study of consumer expenditures
Shannon, Randall
;
Thuckavadee Sthienrapapayut
;
Moschis, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10012257924
Saved in:
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