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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of production economics"
~person:"Gu, Wenjun"
~person:"Jiang, Zihao"
~subject:"Environmental economics"
~subject:"Sustainable product"
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Environmental economics
Sustainable product
Consumer behaviour
2
Environmental consciousness
2
Green marketing
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2
Umweltbewusstsein
2
Öko-Marketing
2
Öko-Produkt
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Advertising
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Advertising effects
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Betriebliche Kreislaufwirtschaft
1
Emotional green advertising receptivity
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Environmental friendliness
1
Functional green advertising receptivity
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Green consumerism
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Green purchase intention
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PDB
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Perceived competence
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Perceived warmth
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Product design
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Gu, Wenjun
Jiang, Zihao
Asim, Muhammad
1
Chhajed, Dilip
1
Duong Cong Doanh
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Gupta, Surendra M.
1
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Han, Xiaoya
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Hu, Guiping
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Shi, Jiarong
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Wang, Shanyong
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Yamada, Tetsuo
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Asia Pacific journal of marketing and logistics
International journal of production economics
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Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
2
Quality design and environmental implications of green consumerism in remanufacturing
Gu, Wenjun
;
Chhajed, Dilip
;
Petruzzi, Nicholas C.
; …
- In:
International journal of production economics
162
(
2015
),
pp. 55-69
Persistent link: https://www.econbiz.de/10010515855
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