Competence or warmth : why do consumers pay for green advertising?
Year of publication: |
2023
|
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Authors: | Shi, Jiarong ; Jiang, Zihao |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 11, p. 2834-2857
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Subject: | Emotional green advertising receptivity | Functional green advertising receptivity | Green purchase intention | PDB | Perceived competence | Perceived warmth | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Öko-Marketing | Green marketing | Werbewirkung | Advertising effects | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product |
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