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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Gijsbrechts, Els"
~person:"Keh, Hean Tat"
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Consumer behaviour
13
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Brand management
3
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Gijsbrechts, Els
Keh, Hean Tat
Warlop, Luk
9
Verhoef, Peter C.
8
Liu, Matthew Tingchi
7
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7
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Asia Pacific journal of marketing and logistics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing letters : a journal of research in marketing
Journal of marketing research : JMR
6
Journal of international marketing
3
Journal of marketing
3
MO
3
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KUL Working Paper
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Brands and brand management : contemporary research perspectives
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Edward Elgar E-Book Archive
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of retailing
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Journal of retailing and consumer services
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Journal of service research : JSR
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Journal of service theory and practice : JSTP
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Journal of the Academy of Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Research handbooks in business and management series
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Research paper / Faculty of Applied Economics, University of Antwerp
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The journal of services marketing
1
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
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ECONIS (ZBW)
13
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11
The impact of national brand introductions on hard-discounter image and share-of-wallet
Lourenço, Carlos J. S.
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10010223392
Saved in:
12
Consumer responses to variety in product bundles : the moderating role of evaluation mode
Wang, Xia
;
Sun, Luping
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 335-342
Persistent link: https://www.econbiz.de/10010223401
Saved in:
13
Beyond promotion-based store switching : antecedents and patterns of systematic multiple-store shopping
Gijsbrechts, Els
;
Campo, Katia
;
Nisol, Patricia
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10003662466
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