The impact of national brand introductions on hard-discounter image and share-of-wallet
Year of publication: |
2013
|
---|---|
Authors: | Lourenço, Carlos J. S. ; Gijsbrechts, Els |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 4, p. 368-382
|
Subject: | Store image | Consumer perceptions | National brands | Hard-discounters | Share-of-wallet | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Firmenimage | Corporate reputation |
-
Lin, Zhibin, (2015)
-
A store brand’s country-of-origin or store image : what matters to consumers?
Garrett, Tony C., (2017)
-
Haryanto, Budhi, (2022)
- More ...
-
The impact of category prices on store price image formation : an empirical analysis
Lourenço, Carlos J. S., (2015)
-
Donkers, Bas, (2013)
-
Lourenço, Carlos J. S., (2020)
- More ...