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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"NBER Working Paper"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
1,060
Konsumentenverhalten
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Brand management
146
Markenführung
146
Brand image
140
Markenimage
140
Theorie
114
Theory
114
Relationship marketing
110
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84
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Online retailing
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Online-Handel
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Customer satisfaction
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Kundenzufriedenheit
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Neslin, Scott A.
4
Verhoef, Peter C.
4
Liu, Matthew Tingchi
3
Ahn, Jiseon
2
Anisimova, Tatiana
2
Bijmolt, Tammo H. A.
2
Hong, Zhao
2
Huang, Li
2
Jebarajakirthy, Charles
2
Konuş, Umut
2
Nguyen, Hang T.
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Sesé, F. Javier
2
Thaichon, Park
2
Wieringa, Jaap E.
2
Yen, Jerome
2
Abdolvand, Mohammad Ali
1
Ailawadi, Kusum L.
1
Akoglu, Halil Erdem
1
Al-Hawari, Mohd Ahmad
1
Alam, Abdullah
1
Alavi, Sascha
1
Alryalat, Mohammad Abdallah Ali
1
Amenuvor, Fortune Edem
1
Anderl, Eva
1
Aroean, Lukman
1
Arshad, M. Usman
1
Atakan, S. Sinem
1
Bae, Byung Ryul
1
Bagozzi, Richard P.
1
Bai, Xuesong
1
Bandyopadhyay, Argho
1
Barrot, Christian
1
Becker, Ingo Frank
1
Becker, Jan U.
1
Bellis, Emanuel de
1
Bharadwaj, Neeraj
1
Bies, Suzanne M. T. A.
1
Bigné Alcañiz, J. Enrique
1
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Asia Pacific journal of marketing and logistics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
NBER Working Paper
Journal of retailing and consumer services
459
Journal of business research : JBR
336
International journal of hospitality management
165
The journal of services marketing
116
The journal of product & brand management
97
Journal of the Academy of Marketing Science
77
The journal of brand management : an international journal
77
Psychology & marketing
74
Cogent business & management
72
Journal of hospitality marketing & management
72
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of travel and tourism marketing
66
The service industries journal
63
Journal of strategic marketing
60
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of service management
55
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
SpringerLink / Bücher
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
32
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ECONIS (ZBW)
110
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
3
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
6
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
7
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
8
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
9
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 480-495
Persistent link: https://www.econbiz.de/10014486752
Saved in:
10
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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