The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Year of publication: |
2024
|
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Authors: | Zhang, Xueting ; Park, Younggeun ; Park, Jaejin |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 2, p. 480-495
|
Subject: | Customer experience | Customer journey | Personal innovativeness | Reuse intention | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Innovation |
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