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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Keh, Hean Tat"
~subject:"Regulatory orientation"
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Asia Pacific journal of marketing and logistics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Shaping consumer preference using alignable attributes : the roles of regulatory orientation and construal level
Sun, Jin
;
Keh, Hean Tat
;
Lee, Angela Y.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 151-168
Persistent link: https://www.econbiz.de/10012016496
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