Shaping consumer preference using alignable attributes : the roles of regulatory orientation and construal level
Jin Sun, Hean Tat Keh, Angela Y. Lee
| Year of publication: |
2019
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|---|---|
| Authors: | Sun, Jin ; Keh, Hean Tat ; Lee, Angela Y. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 36.2019, 1, p. 151-168
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| Subject: | Structural alignability | Regulatory orientation | Cognitive construal | Ease of processing | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2018.12.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012016496