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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Marketing management"
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Search: subject_exact:"Kaufentscheidung"
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Marketing management
Consumer behaviour
873
Konsumentenverhalten
873
Brand management
170
Markenführung
170
Beziehungsmarketing
152
Relationship marketing
152
Brand image
149
Einzelhandel
149
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149
Retail trade
149
Online retailing
110
Online-Handel
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97
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Marketingmanagement
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Ko, Eunju
3
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Asia Pacific journal of marketing and logistics
International journal of retail & distribution management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
69
Journal of retailing and consumer services
45
Journal of marketing communications
35
The journal of product & brand management
26
Journal of marketing
25
European journal of marketing : EJM
23
The journal of brand management : an international journal
23
Journal of marketing management : MM
22
Psychology & marketing
21
SpringerLink / Bücher
21
Journal of the Academy of Marketing Science
20
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of strategic marketing
18
The journal of consumer marketing
18
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
Springer eBook Collection
14
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
Marketing intelligence & planning
13
The journal of business & industrial marketing
13
Cogent business & management
12
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Faculty & research / Insead : working paper series
10
Harvard-Business-Manager : das Wissen der Besten
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
Journal of Islamic marketing
9
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ECONIS (ZBW)
46
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46
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1
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
2
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
3
Warranty or education? : an analysis of marketing strategy choices for remanufactured products
Wang, Manman
;
Ang, Sheng
;
Yang, Feng
;
Song, Jian
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 511-532
Persistent link: https://www.econbiz.de/10014285853
Saved in:
4
Use of real-life imagery and words in luxury brand trademarks : a study of the trademark lawsuits involving the Polo/Lauren Company
Cheng, Kwang-Hwee
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014285864
Saved in:
5
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
6
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
7
Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
8
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
9
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
10
Fit in cause-related marketing : an integrative retrospective
Pracejus, John W.
;
Deng, Qian
;
Olsen, G. Douglas
; …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10012257932
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