Fit in cause-related marketing : an integrative retrospective
Year of publication: |
2020
|
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Authors: | Pracejus, John W. ; Deng, Qian ; Olsen, G. Douglas ; Messinger, Paul R. |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 30.2020, 2, p. 105-114
|
Subject: | Cause-related marketing | conjoint analysis | consumer behavior | social marketing | sponsorship | Cause-Related Marketing | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Social Marketing | Social marketing | Sponsoring | Sponsorship | Marketingmanagement | Marketing management |
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