Fit in cause-related marketing : an integrative retrospective
John W. Pracejus, Qian (Claire) Deng, G. Douglas Olsen and Paul R. Messinger
| Year of publication: |
2020
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|---|---|
| Authors: | Pracejus, John W. ; Deng, Qian ; Olsen, G. Douglas ; Messinger, Paul R. |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 30.2020, 2, p. 105-114
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| Subject: | Cause-related marketing | conjoint analysis | consumer behavior | social marketing | sponsorship | Cause-Related Marketing | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Social Marketing | Social marketing | Sponsoring | Sponsorship | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2018.1509365 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257932