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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"The international journal of bank marketing : IJBM"
~source:"econis"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
260
Relationship marketing
260
Consumer behaviour
157
Konsumentenverhalten
157
Customer satisfaction
90
Kundenzufriedenheit
90
Dienstleistungsqualität
56
Service quality
56
Brand management
44
Markenführung
44
Brand image
41
Markenimage
41
Bank
39
Confidence
38
Einzelhandel
38
Retail trade
38
Vertrauen
38
Online retailing
29
Online-Handel
29
E-commerce
23
Electronic Commerce
23
Personal banking
22
Privatkundengeschäft
22
Customer loyalty
21
Brand
20
Internet marketing
20
Markenartikel
20
Online-Marketing
20
Trust
18
Lieferantenmanagement
17
Supplier relationship management
17
Brand loyalty
16
Loyalty
16
Marketing management
16
Marketingmanagement
16
Social Web
16
Social web
16
Markentreue
14
Emotion
13
Satisfaction
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257
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260
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260
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Pérez, Andrea
4
Thaichon, Park
4
Al-Hawari, Mohd Ahmad
3
Liu, Matthew Tingchi
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Quach, Sara
3
Rodríguez del Bosque, Ignacio A.
3
Ahn, Jiseon
2
Amin, Muslim
2
Anisimova, Tatiana
2
Babakus, Emin
2
Bang, Nguyen
2
Bapat, Dhananjay
2
Bowden, Jana
2
Brun, Isabelle
2
Eriksson, Kent
2
Farzana Quoquab
2
Frasquet Deltoro, Marta
2
Gan, Christopher
2
Heinonen, Kristina
2
Hermansson, Cecilia
2
Ho Huy Tuu
2
Hoffmann, Arvid O. I.
2
Hong, Zhao
2
Hurley, Robert F.
2
Ieva, Marco
2
Iyer, Rajesh
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Jebarajakirthy, Charles
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Jeong, Yunduk
2
Khan, Imran
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Kim, Sukkyu
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Leckie, Civilai
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Ndubisi, Nelson Oly
2
Nor Asiah Omar
2
Olsen, Svein O.
2
Rahman, Zillur
2
Rajaobelina, Lova
2
Rosenbaum, Mark S.
2
Saleem, Muhammad Abid
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
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Asia Pacific journal of marketing and logistics
International journal of retail & distribution management
The international journal of bank marketing : IJBM
Journal of business research : JBR
649
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
195
The service industries journal
185
Journal of strategic marketing
170
Journal of the Academy of Marketing Science
165
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Tourism management : research, policies, practice
108
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
104
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
99
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
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260
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
3
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
6
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
7
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
8
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
9
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 480-495
Persistent link: https://www.econbiz.de/10014486752
Saved in:
10
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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