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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of retail & distribution management"
~source:"econis"
~type:"article"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
174
Relationship marketing
174
Consumer behaviour
116
Konsumentenverhalten
116
Customer satisfaction
56
Kundenzufriedenheit
56
Einzelhandel
38
Retail trade
38
Brand management
35
Markenführung
35
Brand image
34
Markenimage
34
Dienstleistungsqualität
31
Service quality
31
Online retailing
28
Online-Handel
28
Confidence
26
Vertrauen
26
E-commerce
21
Electronic Commerce
21
Internet marketing
19
Online-Marketing
19
Brand
17
Markenartikel
17
Social Web
15
Social web
15
Brand loyalty
14
Marketing management
13
Marketingmanagement
13
Markentreue
12
Distribution channel
11
Vertriebsweg
11
Customer loyalty
10
Customer retention
9
Lieferantenmanagement
9
Salespeople
9
Satisfaction
9
Supplier relationship management
9
Trust
9
Verkaufspersonal
9
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174
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174
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174
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Thaichon, Park
4
Liu, Matthew Tingchi
3
Quach, Sara
3
Ahn, Jiseon
2
Al-Hawari, Mohd Ahmad
2
Anisimova, Tatiana
2
Bowden, Jana
2
Farzana Quoquab
2
Frasquet Deltoro, Marta
2
Ho Huy Tuu
2
Hong, Zhao
2
Ieva, Marco
2
Iyer, Rajesh
2
Jebarajakirthy, Charles
2
Jeong, Yunduk
2
Kim, Sukkyu
2
Leckie, Civilai
2
Nor Asiah Omar
2
Olsen, Svein O.
2
Rosenbaum, Mark S.
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Wozniak, Richard
2
Wright, Owen
2
Yang, Zhilin
2
Yen, Jerome
2
Ziliani, Cristina
2
Abbes, Molka
1
Abdolvand, Mohammad Ali
1
Ahmad, Fauziah Sh.
1
Akoglu, Halil Erdem
1
Al-Maghrabi, Talal
1
Alam, Abdullah
1
Albaum, Gerald S.
1
Albinsson, Pia A.
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Alves, Helena
1
Amenuvor, Fortune Edem
1
Anjaly, Bhawna
1
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Asia Pacific journal of marketing and logistics
International journal of retail & distribution management
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
404
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
189
The service industries journal
184
Journal of strategic marketing
165
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
139
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of hospitality marketing & management
116
Journal of service research : JSR
116
The journal of product & brand management
110
Tourism management : research, policies, practice
108
Journal of service management
105
The journal of brand management : an international journal
105
Cogent business & management
102
Journal of retailing
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
99
Psychology & marketing
98
European journal of marketing : EJM
95
Services marketing quarterly
92
The international journal of bank marketing : IJBM
83
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
83
Journal of marketing management : MM
80
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Business horizons
69
Journal of financial services marketing : JFSM
69
European journal of operational research : EJOR
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
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ECONIS (ZBW)
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174
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
3
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
6
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
7
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
8
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
9
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 480-495
Persistent link: https://www.econbiz.de/10014486752
Saved in:
10
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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