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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of retail & distribution management"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
175
Relationship marketing
175
Consumer behaviour
116
Konsumentenverhalten
116
Customer satisfaction
56
Kundenzufriedenheit
56
Einzelhandel
38
Retail trade
38
Brand management
35
Markenführung
35
Brand image
34
Markenimage
34
Dienstleistungsqualität
31
Service quality
31
Online retailing
28
Online-Handel
28
Confidence
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E-commerce
21
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21
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19
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Markenartikel
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Social Web
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Social web
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Brand loyalty
14
Marketing management
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Marketingmanagement
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Markentreue
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Vertriebsweg
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Customer loyalty
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Customer retention
9
Lieferantenmanagement
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Thaichon, Park
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Quach, Sara
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Ahn, Jiseon
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Anisimova, Tatiana
2
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Ho Huy Tuu
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Jebarajakirthy, Charles
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Jeong, Yunduk
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Kim, Sukkyu
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Nor Asiah Omar
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Asia Pacific journal of marketing and logistics
International journal of retail & distribution management
Journal of business research : JBR
649
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
195
The service industries journal
185
Journal of strategic marketing
170
Journal of the Academy of Marketing Science
165
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Tourism management : research, policies, practice
108
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
104
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
99
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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11
An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction
Gulati, Twinkle
;
Shankar, Siddharatha
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 581-598
Persistent link: https://www.econbiz.de/10014486763
Saved in:
12
The 18th FINA world masters championships and destination loyalty
Kim, Euisoo
;
Kim, Sukkyu
;
Jeong, Yunduk
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 622-640
Persistent link: https://www.econbiz.de/10014486765
Saved in:
13
Do relational benefits influence commitments and loyalty in a non-contract mechanism?
Lee, Chang-Ju
;
Lee, Sae-Mi
;
Iyer, Rajesh
;
Lee, Yong-Ki
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 2012-2028
Persistent link: https://www.econbiz.de/10014430199
Saved in:
14
Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Zhou, Yanju
;
Lu, Cuilian
;
Yu Yi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2122-2144
Persistent link: https://www.econbiz.de/10014430210
Saved in:
15
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
16
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
17
Brand awareness and relationship intention : the moderating role of perceived corporate social responsibility dimensions
Hasudungan, Albert
;
Saragih, Harriman Samuel
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2431-2446
Persistent link: https://www.econbiz.de/10014430251
Saved in:
18
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
19
Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
Ting, Liu
;
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2565-2581
Persistent link: https://www.econbiz.de/10014430267
Saved in:
20
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
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