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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International journal of retail & distribution management"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
175
Relationship marketing
175
Consumer behaviour
116
Konsumentenverhalten
116
Customer satisfaction
56
Kundenzufriedenheit
56
Einzelhandel
38
Retail trade
38
Brand management
35
Markenführung
35
Brand image
34
Markenimage
34
Dienstleistungsqualität
31
Service quality
31
Online retailing
28
Online-Handel
28
Confidence
26
Vertrauen
26
E-commerce
21
Electronic Commerce
21
Internet marketing
19
Online-Marketing
19
Brand
17
Markenartikel
17
Social Web
15
Social web
15
Brand loyalty
14
Marketing management
13
Marketingmanagement
13
Markentreue
12
Distribution channel
11
Vertriebsweg
11
Customer loyalty
10
Customer retention
9
Lieferantenmanagement
9
Salespeople
9
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9
Supplier relationship management
9
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9
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174
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Thaichon, Park
4
Liu, Matthew Tingchi
3
Quach, Sara
3
Ahn, Jiseon
2
Al-Hawari, Mohd Ahmad
2
Anisimova, Tatiana
2
Bowden, Jana
2
Farzana Quoquab
2
Frasquet Deltoro, Marta
2
Ho Huy Tuu
2
Hong, Zhao
2
Ieva, Marco
2
Iyer, Rajesh
2
Jebarajakirthy, Charles
2
Jeong, Yunduk
2
Kim, Sukkyu
2
Leckie, Civilai
2
Ndubisi, Nelson Oly
2
Nor Asiah Omar
2
Olsen, Svein O.
2
Rosenbaum, Mark S.
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Wozniak, Richard
2
Wright, Owen
2
Yang, Zhilin
2
Yen, Jerome
2
Ziliani, Cristina
2
Abbes, Molka
1
Abdolvand, Mohammad Ali
1
Ahmad, Fauziah Sh.
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Akoglu, Halil Erdem
1
Al-Maghrabi, Talal
1
Alam, Abdullah
1
Albaum, Gerald S.
1
Albinsson, Pia A.
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Alves, Helena
1
Amenuvor, Fortune Edem
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Asia Pacific journal of marketing and logistics
International journal of retail & distribution management
Journal of business research : JBR
649
Journal of retailing and consumer services
583
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
195
The service industries journal
187
Journal of the Academy of Marketing Science
172
Journal of strategic marketing
170
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Tourism management : research, policies, practice
111
European Journal of Marketing
107
The journal of brand management : an international journal
107
Journal of Business & Industrial Marketing
106
Journal of service management
106
Journal of retailing
104
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Marketing intelligence & planning
99
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of Services Marketing
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
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ECONIS (ZBW)
175
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
3
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
6
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
7
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
8
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
9
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 480-495
Persistent link: https://www.econbiz.de/10014486752
Saved in:
10
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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