//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"International marketing review"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Einzelhandel"
~subject:"Markentreue"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marke"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandel
Markentreue
Brand management
183
Markenführung
183
Consumer behaviour
147
Konsumentenverhalten
147
Markenimage
122
Brand image
120
Brand
70
Markenartikel
70
Beziehungsmarketing
38
Relationship marketing
38
International marketing
31
Internationales Marketing
31
Markenpolitik
26
Designation of origin
24
Herkunftsbezeichnung
24
B-to-B-Marketing
19
Business-to-business marketing
19
Brand loyalty
18
China
17
Marketing management
17
Marketingmanagement
17
Social Web
17
Social web
17
Deutschland
15
Germany
15
Luxury goods
15
Luxusgüter
15
Customer satisfaction
14
Kundenzufriedenheit
14
Online-Marketing
14
Internet marketing
13
Retail trade
13
Advertising effects
12
Werbewirkung
12
Emerging economies
11
Personality psychology
11
Persönlichkeitspsychologie
11
Schwellenländer
11
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
27
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Hochschulschrift
2
Thesis
1
Language
All
English
27
German
2
Author
All
Abdolvand, Mohammad Ali
1
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Akhtar, Nadeem
1
Akoglu, Halil Erdem
1
Aljuhmani, Hasan Yousef
1
Au-Yeung, Amelia Yuen Shan
1
Azhar, Sarwar
1
Bae, Byung Ryul
1
Battisti, Enrico
1
Bayram, Pelin
1
Behl, Abhishek
1
Cadeaux, Jack
1
Chang, En Chi
1
Chen, Jiawen
1
Chu, Kyounghee
1
Dabija, Dan Cristian
1
Dang Ha Anh Le
1
Das, Gopal
1
Datta, Biplab
1
Del Giudice, Manlio
1
Diallo, Mbaye Fall
1
Dinh Toan Nguyen
1
Dong, Xuebing
1
Elrehail, Hamzah
1
Esmaeilpour, Fariba
1
Farzana Quoquab
1
Garrett, Tony C.
1
Goyal, Tanu M.
1
Guin, Kalyan Kumar
1
Guzman, Francisco
1
Ha, Hong Youl
1
Hatton-Jones, Siobhan
1
Huang, Stephen Chi-Tsun
1
Ismail, Ahmed Rageh
1
Janda, Swinder
1
Juang, Tsui-Ju
1
Kim, Sung-Eun
1
Launspach, Julia
1
Le Dang Lang
1
more ...
less ...
Institution
All
Johannes Kepler Universität Linz
1
Published in...
All
Asia Pacific journal of marketing and logistics
International marketing review
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of retailing and consumer services
109
Journal of business research : JBR
59
The journal of brand management : an international journal
37
The journal of product & brand management
35
Journal of retailing
32
The international review of retail, distribution and consumer research
29
International journal of retail & distribution management
26
SpringerLink / Bücher
24
European journal of marketing : EJM
17
International journal of hospitality management
14
European journal of operational research : EJOR
13
Australasian marketing journal
11
Cogent business & management
11
Springer Proceedings in Business and Economics
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Journal of marketing management : MM
10
Marketing letters : a journal of research in marketing
10
Psychology & marketing
10
The IUP journal of brand management : IJBRM
10
International journal of retail and distribution management
9
Journal of marketing theory and practice
9
Research
9
The service industries journal
9
International journal of internet marketing and advertising : IJIMA
8
Journal of fashion marketing and management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Transportation research / E : an international journal
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Customer engagement : contemporary issues and challenges
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Innovatives Markenmanagement
7
International journal of Indian culture and business management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Marketing intelligence & planning
7
The journal of consumer marketing
7
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
2
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
3
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
4
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
5
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
6
The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty
Uysal, Adem
;
Okumuş, Abdullah
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1740-1760
Persistent link: https://www.econbiz.de/10013391127
Saved in:
7
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
8
Global retailers' CSR initiatives during COVID-19 crisis : a cross-cultural examination
Ahmad, Wasim
;
Battisti, Enrico
;
Akhtar, Nadeem
;
Ahmad, …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1054-1070
Persistent link: https://www.econbiz.de/10014470107
Saved in:
9
Can you represent me? : the influence of consumers' self-congruity on their brand loyalty behavior
Zhang, Xiaoling
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2073-2090
Persistent link: https://www.econbiz.de/10013552969
Saved in:
10
Markenwahlprognose im Business-to-Business-Marketing : Konzeption und Anwendung eines Markenwahl-Prognosemodells für die Markenwahlentscheidungen organisationaler Buying Center
Pavitsich, Jörg
-
2019
Persistent link: https://www.econbiz.de/10012038172
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->