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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"The journal of product & brand management"
~person:"Sarkar, Abhigyan"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"Innovation adoption"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
Herkunftsbezeichnung
Innovation adoption
Service quality
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Beziehungsmarketing
3
Brand
3
Markenartikel
3
Markenimage
3
Relationship marketing
3
Advergame experiences
1
Brand globalness
1
Brand jealousy
1
Brand love
1
Brand loyalty
1
Computerspiel
1
Consumer-brand relationship quality
1
Customer engagement
1
Emotion
1
Hedonic reward
1
India
1
Indien
1
Intention to pay price premium
1
Jugendliche
1
Luxury brand aspiration
1
Luxury brand attachment
1
Luxury brand commitment
1
Luxury goods
1
Luxusgüter
1
Markentreue
1
Purchase intention
1
Self-esteem
1
Self-expressive brands
1
Utilitarian reward
1
Video game
1
Viral marketing
1
Virales Marketing
1
Youth
1
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Article
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Article in journal
Article
Aufsatz in Zeitschrift
Fallstudie
Marktinformation
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English
3
Author
All
Sarkar, Abhigyan
Guzman, Francisco
7
Chen, Jiawen
4
Liao, Junyun
4
Cheng, Julian Ming Sung
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Iglesias, Oriol
3
Markovic, Stefan
3
Rindell, Anne
3
Safeer, Asif Ali
3
Sierra, Vicenta
3
Singh, Jatinder Jit
3
Taute, Harry A.
3
Thaichon, Park
3
Wallace, Elaine
3
Ahmed, Zafar U.
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Banerjee, Saikat
2
Bashir, Irfan
2
Broyles, S. Allen
2
Carvalho, Sergio W.
2
Chang, Hsiu-Hua
2
Chao, Chih-Wei
2
Cheah, Isaac
2
Davis, Donna
2
Dong, Xuebing
2
Du, Peng
2
Dwivedi, Yogesh Kumar
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Gorostidi-Martinez, Haritz
2
Grappi, Silvia
2
Guo, Rui
2
Hegner, Sabrina
2
Herédia-Colaço, Vera
2
Hollebeek, Linda D.
2
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Asia Pacific journal of marketing and logistics
Journal of business ethics : JOBE
The journal of product & brand management
Qualitative market research : an international journal
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Management research review
1
Marketing intelligence & planning
1
Society and business review
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
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1
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
2
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
3
Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
Saved in:
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