Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Year of publication: |
2016
|
---|---|
Authors: | Sarkar, Abhigyan ; Sarkar, Juhi Gahlot |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 28.2016, 2, p. 180-197
|
Subject: | Brand loyalty | Brand management | Indien | India | Markenführung | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Jugendliche | Youth | Markentreue |
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