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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Бизнес Информ"
~subject:"Consumer behaviour"
~subject:"Social web"
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Search: subject_exact:"Consumer preferences"
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Consumer behaviour
Social web
Konsumentenverhalten
2,523
Brand management
535
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535
Brand image
493
Markenimage
493
Beziehungsmarketing
455
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455
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248
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222
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122
China
106
E-commerce
100
Marketing management
100
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100
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98
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91
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91
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Laroche, Michel
27
Ko, Eunju
26
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Bartikowski, Boris
13
Phau, Ian
13
Septianto, Felix
13
Valette-Florence, Pierre
13
Sharma, Piyush
12
Dwivedi, Yogesh Kumar
11
Richard, Marie-Odile
11
Roy, Rajat
11
Balaji, M. S.
10
Kukar-Kinney, Monika
10
Seo, Yuri
10
Teng, Lefa
10
Chebat, Jean-Charles
9
Das, Gopal
9
Filieri, Raffaele
9
Thaichon, Park
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Kim, Kyung Hoon
8
Mattila, Anna S.
8
McLean, Graeme J.
8
Melewar, T. C.
8
Merchant, Altaf
8
Roy, Sanjit
8
Shukla, Paurav
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Arli, Denni
7
Arslanagic-Kalajdzic, Maja
7
Cheah, Isaac
7
Geuens, Maggie
7
Gupta, Suraksha
7
Japutra, Arnold
7
Liu, Martin J.
7
Liu, Matthew Tingchi
7
Paul, Justin
7
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
Marketing intelligence & planning
Бизнес Информ
Journal of retailing and consumer services
1,929
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
504
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
SpringerLink / Bücher
286
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
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ECONIS (ZBW)
2,523
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1
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Curras-Perez, Rafael
;
Alvarado-Herrera, Alejandro
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2748-2764
Persistent link: https://www.econbiz.de/10014430283
Saved in:
2
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
3
Effect of consumption values on consumer behavior : a Meta-analysis
Mason, Michela Cesarina
;
Oduro, Stephen
;
Umar, Rana Muhammad
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 923-944
Persistent link: https://www.econbiz.de/10014381225
Saved in:
4
The crucial role of reference numbers on consumers' product preferences
Gunasti, Kunter
;
Ozcan, Timucin
;
Howlett, Elizabeth
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434878
Saved in:
5
The role of product scarcity on display incompleteness
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 544-556
Persistent link: https://www.econbiz.de/10014313057
Saved in:
6
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
7
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
8
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
9
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
10
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
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