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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of brand management : an international journal"
~person:"Cho, Heetae"
~person:"Liu, Matthew Tingchi"
~subject:"Brand image"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Online-Handel"
~subject:"Service quality"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
Brand
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Online-Handel
Service quality
Virales Marketing
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10
Beziehungsmarketing
4
Relationship marketing
4
Confidence
3
Markenimage
3
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3
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2
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2
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2
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Cho, Heetae
Liu, Matthew Tingchi
Schramm-Klein, Hanna
8
Bruwer, Johan
7
Johnson, Lester W.
7
Steinmann, Sascha
7
Fam, Kim Shyan
6
Phau, Ian
6
Chu, Rongwei
5
Dwivedi, Abhishek
5
Gentry, James W.
5
Saarijärvi, Hannu
5
Spears, Nancy
5
Thaichon, Park
5
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4
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4
Casidy, Riza
4
Cheah, Isaac
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Gabrielli, Veronica
4
Grappi, Silvia
4
Guéguen, Nicolas
4
Hassan, Louise M.
4
Ilicic, Jasmina
4
Jacob, Céline
4
Jin, Byoungho
4
Khare, Arpita
4
Ko, Eunju
4
Kulczynski, Alicia
4
Malhotra, Gunjan
4
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4
McNeill, Lisa S.
4
Mishra, Sita
4
Newing, Andy
4
Pornpitakpan, Chanthika
4
Sarkar, Abhigyan
4
Seo, Yuri
4
Sierra, Jeremy J.
4
Sung, Yongjun
4
Söderlund, Magnus
4
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Asia Pacific journal of marketing and logistics
Journal of consumer behaviour : an international research review
The international review of retail, distribution and consumer research
The journal of brand management : an international journal
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
International journal of contemporary hospitality management
2
The journal of services marketing
2
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of fashion marketing and management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Nankai business review international
1
Psychology & marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
10
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date (oldest first)
1
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
2
An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Chiu, Weisheng
;
Oh, Ga-Eun
;
Cho, Heetae
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1682-1698
Persistent link: https://www.econbiz.de/10014315796
Saved in:
3
Information disclosing willingness in mobile internet contexts
Gao, Bill Ming
;
Liu, Matthew Tingchi
;
Chu, Rongwei
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 108-129
Persistent link: https://www.econbiz.de/10013553038
Saved in:
4
A method of customer valuation score and implementation for marketing strategy
Huang, Li
;
Liu, Matthew Tingchi
;
Song, Xi
;
Yen, Jerome
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10013553057
Saved in:
5
Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
Saved in:
6
The influence of trust and relationship commitment to vloggers on viewers' purchase intention
Chen, Yangyang
;
Liu, Matthew Tingchi
;
Liu, Yongdan
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10013163324
Saved in:
7
COVID-19 pandemic : consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore
Cho, Heetae
;
Chiu, Weisheng
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2299-2313
Persistent link: https://www.econbiz.de/10013552999
Saved in:
8
Perceived benefits, perceived risk, and trust : influences on consumers' group buying behaviour
Liu, Matthew Tingchi
;
Brock, James L.
;
Shi, Gui Cheng
; …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10009752331
Saved in:
9
What drives Indian consumer credit card loyalty? : the perspective of involvement in reward programmes
Liu, Matthew Tingchi
;
Brock, James L.
;
Singh, Ramendra
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
4
,
pp. 365-383
Persistent link: https://www.econbiz.de/10009572798
Saved in:
10
Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
Liu, Matthew Tingchi
;
Chu, Rongwei
;
Wong, IpKin Anthony
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 561-582
Persistent link: https://www.econbiz.de/10009659864
Saved in:
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