Perceived benefits, perceived risk, and trust : influences on consumers' group buying behaviour
Year of publication: |
2013
|
---|---|
Authors: | Liu, Matthew Tingchi ; Brock, James L. ; Shi, Gui Cheng ; Chu, Rongwei ; Tseng, Ting-hsiang |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 25.2013, 2, p. 225-248
|
Subject: | Konsumentenverhalten | Consumer behaviour | Gruppenentscheidung | Group decision-making | Electronic Commerce | E-commerce | Risikoaversion | Risk aversion | Vertrauen | Confidence | China |
-
Antecedents of brand trust in online tertiary education : a tri-nation study
Chung, Kim-choy, (2012)
-
Effects of risks on online consumers' purchasing behavior : are they risk-averse or risk-taking?
Kim, Seung Hwan, (2014)
-
Liu, Dawei, (2022)
- More ...
-
Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour
Liu, Matthew Tingchi, (2013)
-
Liu, Matthew Tingchi, (2012)
-
Liu, Matthew Tingchi, (2014)
- More ...