//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The journal of brand management : an international journal"
~person:"Anisimova, Tatiana"
~person:"Pornpitakpan, Chanthika"
~subject:"Brand image"
~subject:"Brand"
~subject:"Service quality"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Brand
Service quality
Virales Marketing
Consumer behaviour
7
Konsumentenverhalten
7
Brand management
3
Markenführung
3
Advertising effects
2
Beziehungsmarketing
2
Consumer satisfaction
2
Customer satisfaction
2
Kundenzufriedenheit
2
Relationship marketing
2
Singapore
2
Singapur
2
Werbewirkung
2
Ad claims
1
Advertising
1
Attitude-behavior link
1
Australia
1
Australien
1
Automotive
1
Bio-Lebensmittel
1
Brand architecture
1
Brand symbolism
1
Car brands
1
Category substitution
1
Comparative advertising
1
Conative loyalty
1
Confidence
1
Consumer attitudes
1
Consumer loyalty
1
Corporate brand
1
Corporate branding
1
Corporate reputation
1
Credibility
1
Cross-cultural management
1
Decision
1
Decision under uncertainty
1
Entscheidung
1
Entscheidung unter Unsicherheit
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Article
Fallstudie
Marktinformation
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Anisimova, Tatiana
Pornpitakpan, Chanthika
Johnson, Lester W.
6
Phau, Ian
4
Sarkar, Abhigyan
4
Butcher, Luke
3
Casidy, Riza
3
Chen, Jiawen
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Grappi, Silvia
3
Gunasti, Kunter
3
Jassawalla, Avan R.
3
Jin, Byoungho
3
Kulczynski, Alicia
3
Liao, Junyun
3
Mirzaei, Abas
3
Sarkar, Juhi Gahlot
3
Sashittal, Hemant Chaitanya
3
Sierra, Jeremy J.
3
Taute, Harry A.
3
Valette-Florence, Pierre
3
Wiedmann, Klaus-Peter
3
Zúñiga, Miguel Ángel
3
Šerić, Maja
3
Abratt, Russell
2
Bartels, Jos
2
Baumann, Chris
2
Baxter, Stacey M.
2
Bei, Lien-ti
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Brasel, S. Adam
2
Buchanan-Oliver, Margo
2
Cheng, Julian Ming Sung
2
Confente, Ilenia
2
Dong, Xuebing
2
Fazli-Salehi, Reza
2
Felix, Reto
2
Gorostidi-Martinez, Haritz
2
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of consumer behaviour : an international research review
The journal of brand management : an international journal
Australasian marketing journal
2
Journal of food products marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
The effects of corporate brand symbolism on consumer satisfaction and loyalty : evidence from Australia
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
Saved in:
3
Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->