The effects of corporate brand symbolism on consumer satisfaction and loyalty : evidence from Australia
Year of publication: |
2016
|
---|---|
Authors: | Anisimova, Tatiana |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 28.2016, 3, p. 481-498
|
Subject: | Australia | Brand management | Consumer loyalty | Consumer satisfaction | Brand symbolism | Car brands | Australien | Konsumentenverhalten | Consumer behaviour | Markenführung | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Kundenzufriedenheit | Customer satisfaction |
-
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy, (2015)
-
Veloutsou, Cleopatra, (2015)
-
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai, (2022)
- More ...
-
Panic buying research : A systematic literature review and future research agenda
Billore, Soniya, (2021)
-
Anisimova, Tatiana, (2019)
-
Panic buying research: A systematic literature review and future research agenda
Billore, Soniya, (2021)
- More ...