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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The journal of brand management : an international journal"
~person:"Chu, Rongwei"
~subject:"Brand image"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
Brand
Konsumentenverhalten
Service quality
Virales Marketing
Consumer behaviour
4
China
2
Confidence
2
Vertrauen
2
Beziehungsmarketing
1
City tiers
1
Data protection
1
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E-commerce
1
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1
Experiment
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Gender difference
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Group decision-making
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Information behaviour
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Information disclosing willingness
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Informationsverhalten
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Internet
1
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Markenimage
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Mobile internet
1
Mobilkommunikation
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Perceived risk
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Perceived trust
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Privacy
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Privater Konsum
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Relationship marketing
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Risikoaversion
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Rural-urban migration
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Social Marketing
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Social marketing
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Chu, Rongwei
Johnson, Lester W.
7
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Dwivedi, Abhishek
5
Fam, Kim Shyan
5
Spears, Nancy
5
Thaichon, Park
5
Baxter, Stacey M.
4
Buchanan-Oliver, Margo
4
Casidy, Riza
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Grappi, Silvia
4
Hassan, Louise M.
4
Ilicic, Jasmina
4
Ko, Eunju
4
Kulczynski, Alicia
4
Phau, Ian
4
Pornpitakpan, Chanthika
4
Sarkar, Abhigyan
4
Seo, Yuri
4
Sierra, Jeremy J.
4
Sung, Yongjun
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Ahn, Jiseon
3
Anisimova, Tatiana
3
Arli, Denni
3
Bajde, Domen
3
Belk, Russell W.
3
Butcher, Luke
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Dens, Nathalie
3
Fetscherin, Marc
3
Fitchett, James
3
Gabrielli, Veronica
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Asia Pacific journal of marketing and logistics
Journal of consumer behaviour : an international research review
The journal of brand management : an international journal
International journal of contemporary hospitality management
1
International journal of emerging markets
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
1
The international review of retail, distribution and consumer research
1
The journal of services marketing
1
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ECONIS (ZBW)
4
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1
Information disclosing willingness in mobile internet contexts
Gao, Bill Ming
;
Liu, Matthew Tingchi
;
Chu, Rongwei
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 108-129
Persistent link: https://www.econbiz.de/10013553038
Saved in:
2
How rural-urban identification influences consumption patterns? : evidence from Chinese migrant workers
Chu, Rongwei
;
Liu, Matthew
;
Shi, Guicheng James
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 40-60
Persistent link: https://www.econbiz.de/10010508358
Saved in:
3
Perceived benefits, perceived risk, and trust : influences on consumers' group buying behaviour
Liu, Matthew Tingchi
;
Brock, James L.
;
Shi, Gui Cheng
; …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10009752331
Saved in:
4
Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products
Liu, Matthew Tingchi
;
Chu, Rongwei
;
Wong, IpKin Anthony
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 561-582
Persistent link: https://www.econbiz.de/10009659864
Saved in:
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