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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand
Konsumentenverhalten
Service quality
Consumer behaviour
1,067
Brand management
375
Markenführung
375
Markenimage
348
Markenartikel
214
Beziehungsmarketing
172
Relationship marketing
172
Social Web
91
Social web
91
Advertising effects
78
Werbewirkung
78
Internet marketing
73
Online-Marketing
73
Customer satisfaction
69
Emotion
69
Kundenzufriedenheit
69
Online retailing
66
Online-Handel
66
China
63
USA
60
United States
59
Personality psychology
58
Persönlichkeitspsychologie
58
Marketing management
52
Luxury goods
51
Luxusgüter
51
Marketingmanagement
51
Viral marketing
50
Virales Marketing
50
Brand loyalty
49
Confidence
46
Vertrauen
46
Dienstleistungsqualität
41
Markentreue
40
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39
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39
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14
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1,050
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1,066
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1,066
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Guzman, Francisco
9
Bruwer, Johan
6
Liu, Matthew Tingchi
6
Cheng, Julian Ming Sung
5
Fam, Kim Shyan
5
Thaichon, Park
5
Veloutsou, Cleopatra
5
Ahmed, Zafar U.
4
Balasubramanian, Siva Kumar
4
Buchanan-Oliver, Margo
4
Chen, Jiawen
4
Chiu, Weisheng
4
Chu, Rongwei
4
Coker, Kesha K.
4
Dwivedi, Abhishek
4
Fetscherin, Marc
4
Hassan, Louise M.
4
Ko, Eunju
4
Liao, Junyun
4
Pornpitakpan, Chanthika
4
Sarkar, Abhigyan
4
Seo, Yuri
4
Shiu, Edward
4
Spears, Nancy
4
Stoel, Leslie
4
Ahn, Jiseon
3
Al-Kwifi, Sam O.
3
Amos, Clinton
3
Anisimova, Tatiana
3
Arli, Denni
3
Belk, Russell W.
3
Bhaduri, Gargi
3
Chattaraman, Veena
3
Cheah, Isaac
3
Cho, Heetae
3
Gentina, Elodie
3
Gentry, James W.
3
Hamilton, Kathy
3
Hegner, Sabrina
3
Hollebeek, Linda D.
3
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Asia Pacific journal of marketing and logistics
Journal of consumer behaviour : an international research review
The journal of product & brand management
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,887
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
Journal of food products marketing
231
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ECONIS (ZBW)
1,066
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1
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Curras-Perez, Rafael
;
Alvarado-Herrera, Alejandro
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2748-2764
Persistent link: https://www.econbiz.de/10014430283
Saved in:
8
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
9
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
10
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
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