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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer behaviour : an international research review"
~person:"Cheng, Julian Ming Sung"
~subject:"Brand image"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Fallstudie"
~type_genre:"Marktinformation"
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Brand image
Brand
Konsumentenverhalten
Service quality
Consumer behaviour
4
Brand management
2
Markenführung
2
Markenimage
2
Attitude
1
Brand attitude
1
Brand extension
1
Brand preference
1
Corporate rebranding
1
E-commerce
1
Eating habit
1
Electronic Commerce
1
Ernährungsverhalten
1
Food
1
Halal certification
1
Halal food
1
Islam
1
Lebensmittel
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Malaysia
1
Markenartikel
1
Markentransfer
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Muslime
1
Muslims
1
Online retailing
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Online-Handel
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Product expertise
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Cheng, Julian Ming Sung
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Fam, Kim Shyan
5
Thaichon, Park
5
Buchanan-Oliver, Margo
4
Chiu, Weisheng
4
Chu, Rongwei
4
Hassan, Louise M.
4
Ko, Eunju
4
Pornpitakpan, Chanthika
4
Seo, Yuri
4
Spears, Nancy
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Arli, Denni
3
Belk, Russell W.
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Gentina, Elodie
3
Gentry, James W.
3
Hamilton, Kathy
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Liao, Junyun
3
Nguyen, Ninh
3
Olsen, Svein O.
3
Parry, Sara
3
Septianto, Felix
3
Shiu, Edward
3
Tjiptono, Fandy
3
Abdul, Waheed Kareem
2
Albinsson, Pia A.
2
Amenuvor, Fortune Edem
2
Amos, Clinton
2
Bai, Xuesong
2
Bajde, Domen
2
Bandyopadhyay, Argho
2
Boateng, Henry
2
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Asia Pacific journal of marketing and logistics
Journal of consumer behaviour : an international research review
Journal of retailing and consumer services
3
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
Thunderbird international business review
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ECONIS (ZBW)
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Eating halal : a serial mediation model for the effect of religiosity on the intention to purchase halal-certified food
Loussaief, Aida
;
Ying-Chao Lin, Julia
;
Dang Huu Phuc
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 167-184
Persistent link: https://www.econbiz.de/10014486675
Saved in:
2
Corporate rebranding and brand preference : brand name attitude and product expertise as moderators
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
; …
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 602-620
Persistent link: https://www.econbiz.de/10010495832
Saved in:
3
Brand extension : using parent brand personality as leverage
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
;
Lee, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 599-618
Persistent link: https://www.econbiz.de/10009659854
Saved in:
4
Why do customers utilize the internet as a retailing platform? : a view from consumer perceived value
Cheng, Julian Ming Sung
;
Wang, Edward Shih-tse
;
Lin, …
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
1
,
pp. 144-160
Persistent link: https://www.econbiz.de/10003821163
Saved in:
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