//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Бизнес Информ"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer preferences"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Consumer behaviour
1,258
Konsumentenverhalten
1,258
Brand image
226
Markenimage
226
Brand management
220
Markenführung
220
Beziehungsmarketing
153
Relationship marketing
153
Fashion
148
Mode
148
Markenartikel
128
USA
98
United States
97
Clothing
96
Bekleidung
94
Online retailing
91
Online-Handel
91
Personality psychology
88
Persönlichkeitspsychologie
88
Social Web
81
Social web
81
Customer satisfaction
80
Emotion
80
Kundenzufriedenheit
80
Advertising effects
79
Werbewirkung
79
Luxury goods
76
Luxusgüter
76
Internet marketing
71
Bekleidungsindustrie
70
Clothing industry
70
Online-Marketing
70
China
67
Experiment
58
Decision
57
Entscheidung
57
Dienstleistungsqualität
54
E-commerce
54
Einzelhandel
54
more ...
less ...
Online availability
All
Undetermined
86
Type of publication
All
Article
128
Type of publication (narrower categories)
All
Article in journal
128
Aufsatz in Zeitschrift
128
Language
All
English
128
Author
All
Eisingerich, Andreas B
5
Park, C. Whan
5
Park, Jason Whan
4
Sarkar, Abhigyan
3
Sarkar, Juhi Gahlot
3
Schmitt, Bernd
3
Alvarez, Claudio
2
Bang, Nguyen
2
Chen, Jiawen
2
Dong, Xuebing
2
Esmaeilpour, Fariba
2
Fiske, Susan T.
2
Fournier, Susan
2
Harradine, Rod
2
Kervyn, Nicolas
2
Kim, Jiyoung
2
Kumar, Vikas
2
Leckie, Civilai
2
Lee, Yuri
2
Liao, Junyun
2
MacInnis, Deborah J.
2
Malone, Chris
2
Merrilees, Bill
2
Phau, Ian
2
Ross, Jill
2
Safeer, Asif Ali
2
Shimul, Anwar Sadat
2
Siahtiri, Vida
2
Whelan, Jodie
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Aggarwal, Pankaj
1
Aitken, Robert
1
Akasreku, Frank
1
Akoglu, Halil Erdem
1
Alam, Abdullah
1
Alba, Joseph W.
1
Alwi, Sharifah
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of fashion marketing and management
Marketing intelligence & planning
Бизнес Информ
Journal of business research : JBR
233
The journal of brand management : an international journal
190
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
International journal of consumer studies
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
SpringerLink / Bücher
19
International journal of market research
18
International journal of retail & distribution management
18
more ...
less ...
Source
All
ECONIS (ZBW)
128
Showing
1
-
10
of
128
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
3
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
4
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
5
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
6
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
7
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
8
Poison or remedy? : masculinity in a pathos-based sustainable brand story
Huang, Chaohua
;
Zhuang, Shaoshuang
;
Haiyan, Ma
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1823-1838
Persistent link: https://www.econbiz.de/10014430180
Saved in:
9
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
10
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->