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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Leng, Ho Keat"
~subject:"Konsumentenverhalten"
~subject:"Social web"
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Konsumentenverhalten
Social web
Brand consciousness
1
Brand management
1
Consumer attitudes
1
Consumer behaviour
1
Counterfeit
1
Markenführung
1
Product counterfeiting
1
Produktpiraterie
1
Singapore
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Singapur
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Sport
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Sport apparels
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Sportartikel
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Sportartikelbranche
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Sporting goods
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Sporting goods industry
1
Sportmarketing
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Sports
1
Sports equipment
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Sports marketing
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Taiwan
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Theory of Planned Behaviour
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Leng, Ho Keat
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Asia Pacific journal of marketing and logistics
Journal of customer behaviour
Journal of travel and tourism marketing
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Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng
;
Leng, Ho Keat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
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