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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Bruwer, Johan"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
7
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7
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5
Wine
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3
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3
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Bruwer, Johan
Phau, Ian
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Schramm-Klein, Hanna
8
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7
Steinmann, Sascha
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Asia Pacific journal of marketing and logistics
Journal of economic psychology : research in economic psychology and behavioral economics
Journal of fashion marketing and management
The international review of retail, distribution and consumer research
International Journal of Wine Business Research
7
Asia Pacific Journal of Marketing and Logistics
4
International journal of wine business research : IJWBR
4
Journal of retailing and consumer services
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
International journal of hospitality management
2
Agrekon
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of event and festival management
1
Journal of advertising research
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Marketing letters : a journal of research in marketing
1
The journal of consumer marketing
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The journal of product & brand management
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Tourism and hospitality research : THR
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ECONIS (ZBW)
7
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1
Digitalisation in grocery retailing in Germany : an exploratory study
Piroth, Philipp
;
Rüger-Muck, Edith
;
Bruwer, Johan
- In:
The international review of retail, distribution and …
30
(
2020
)
5
,
pp. 479-497
Persistent link: https://www.econbiz.de/10012315159
Saved in:
2
Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market
Bruwer, Johan
;
Burrows, Nicole
;
Chaumont, Sylvia
;
Li, Elton
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10010367008
Saved in:
3
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
4
Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers
Bruwer, Johan
;
McCutcheon, Emily
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 519-537
Persistent link: https://www.econbiz.de/10011739459
Saved in:
5
U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition : a conjoint analysis
Kelley, Kathleen
;
Hyde, Jeffrey
;
Bruwer, Johan
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 516-534
Persistent link: https://www.econbiz.de/10011456442
Saved in:
6
Perceived risk, risk-reduction strategies (RRS) and consumption occasions : roles in the wine consumer's purchase decision
Bruwer, Johan
;
Fong, Miranda
;
Saliba, Anthony
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 369-390
Persistent link: https://www.econbiz.de/10009776159
Saved in:
7
The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon
;
Li, Elton
;
Johnson, Trent
;
Bruwer, Johan
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
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