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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Clothing"
~subject:"Virales Marketing"
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Search: subject_exact:"Markenidentität"
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Clothing
Virales Marketing
Brand image
160
Markenimage
160
Consumer behaviour
134
Konsumentenverhalten
134
Brand management
98
Markenführung
98
Brand
57
Markenartikel
57
Beziehungsmarketing
35
Relationship marketing
35
Designation of origin
27
Herkunftsbezeichnung
27
Fashion
24
Mode
24
Bekleidung
19
Luxury goods
18
Luxusgüter
18
Social Web
17
Social web
17
China
14
Brand loyalty
13
Rules of origin
13
Ursprungsregeln
13
Internet marketing
12
Online-Marketing
12
Markentreue
11
Advertising effects
10
Customer satisfaction
10
Kundenzufriedenheit
10
Werbewirkung
10
Brand attitude
9
Confidence
9
Vertrauen
9
Viral marketing
9
Brand equity
8
Brand trust
8
Corporate Social Responsibility
8
Corporate social responsibility
8
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Article
28
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28
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28
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English
28
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Kwon, Wi-suk
2
Aagerup, Ulf
1
Abbas, Jawad
1
Arancibia Carvajal, Sara
1
Bahng, Young Jin
1
Bakış, Selen
1
Behrendt, Karl
1
Bennur, Shubhapriya
1
Büdeyri-Turan, Işıl
1
Chang, Jae Youn
1
Cheng, Calvin
1
Cho, Eunjoo
1
Chung, Cindy
1
Dai, Wenbin
1
Dwivedi, Abhishek
1
Erdoğmuş, İrem
1
Forney, Judith
1
Fu, Yu-Min
1
Hawley, Jana M.
1
Hill, Nigel
1
Huang, Stephen Chi-Tsun
1
Hwang, Jinsoo
1
Ismail, Ahmed Regeh
1
Jegethesan, Kavisha
1
Jin, Byoungho
1
Johnson, Lester W.
1
KIncade, Doris H.
1
Kamenidou, Irene
1
Kim, HaeJung
1
Kim, Heather Markham
1
Kim, Youn-Kyung
1
Kim, Youn-kyung
1
Kitapçı, Hakan
1
Knight, Dee
1
Kumar, Archana
1
Leckie, Civilai
1
Lee, Hyun-joo
1
Lee, Joseph Lok-Man
1
Lee, JungHoon
1
Lee, Min-Young
1
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of fashion marketing and management
Journal of business research : JBR
22
The journal of product & brand management
21
Journal of retailing and consumer services
16
The journal of brand management : an international journal
12
International journal of internet marketing and advertising : IJIMA
10
International journal of hospitality management
8
Journal of marketing communications
8
Journal of hospitality marketing & management
7
Psychology & marketing
7
International journal of consumer studies
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of international consumer marketing
5
Young consumers : insight and ideas for responsible marketers
5
Cogent business & management
4
International journal of services technology and management
4
International journal of technology marketing : IJTMkt
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of global fashion marketing : JGfM
4
Journal of marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
The journal of consumer marketing
4
Corporate reputation review
3
European journal of marketing : EJM
3
Global business review
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of contemporary hospitality management
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of Islamic marketing
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of strategic marketing
3
Journal of vacation marketing
3
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ECONIS (ZBW)
28
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28
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1
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
2
Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham
;
Abbas, Jawad
;
Ul Haq, Muhammad Zia
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
Saved in:
3
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
4
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
5
The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin
;
Reich, Allen Z.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
Saved in:
6
Why do consumers purchase green clothing? : investigating symbolic meanings beyond social status and the role of consumer mindset
Bakış, Selen
;
Kitapçı, Hakan
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 710-738
Persistent link: https://www.econbiz.de/10014289011
Saved in:
7
Customer value, purchase intentions and willingness to pay : the moderating effects of cultural/economic distance
Tsuchiya, Hitoshi
;
Fu, Yu-Min
;
Huang, Stephen Chi-Tsun
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 268-286
Persistent link: https://www.econbiz.de/10013163326
Saved in:
8
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
9
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
10
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
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