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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of global marketing"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Markenführung
Relationship marketing
Consumer behaviour
586
Konsumentenverhalten
586
Brand image
144
Markenimage
144
Brand management
130
Beziehungsmarketing
87
China
72
Brand
67
Markenartikel
67
Online retailing
62
Online-Handel
62
Customer satisfaction
61
Kundenzufriedenheit
61
Designation of origin
53
Herkunftsbezeichnung
53
Social Web
46
Social web
46
Advertising effects
45
Internet marketing
45
Online-Marketing
45
Werbewirkung
45
Dienstleistungsqualität
39
Service quality
39
International marketing
38
Internationales Marketing
38
National culture
38
Nationalkultur
38
India
37
Indien
36
Advertising
34
Confidence
33
E-commerce
33
Vertrauen
33
Werbung
33
Electronic Commerce
32
Viral marketing
31
Virales Marketing
31
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29
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Article
187
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187
Aufsatz in Zeitschrift
187
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English
187
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Liu, Matthew Tingchi
4
Anisimova, Tatiana
3
Chen, Jiawen
3
Liao, Junyun
3
Aashish, Kumar
2
Ahn, Jiseon
2
Bandyopadhyay, Argho
2
Casidy, Riza
2
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Hong, Zhao
2
Hu, Yanghong
2
Imrie, Brian C.
2
Jebarajakirthy, Charles
2
Kian Yeik Koay
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Raman, Prashant
2
Sadh, Ashish
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Thaichon, Park
2
Yang, Morgan X.
2
Yen, Jerome
2
Zúñiga, Miguel Ángel
2
Aali, Abdulrahman Yousef al-
1
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Akoglu, Halil Erdem
1
Al-Hajla, Ali Homaid
1
Al-Hawari, Mohd Ahmad
1
Alam, Abdullah
1
Alon, Ilan
1
Alryalat, Mohammad Abdallah Ali
1
Alvarado-Herrera, Alejandro
1
Amenuvor, Fortune Edem
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
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Asia Pacific journal of marketing and logistics
Journal of global marketing
Journal of business research : JBR
654
Journal of retailing and consumer services
614
The journal of product & brand management
295
The journal of brand management : an international journal
284
International journal of hospitality management
200
Psychology & marketing
140
Journal of the Academy of Marketing Science
126
The journal of services marketing
124
European journal of marketing : EJM
111
Journal of strategic marketing
105
Cogent business & management
95
Marketing intelligence & planning
93
SpringerLink / Bücher
93
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Journal of retailing
91
Journal of marketing
88
Journal of marketing communications
85
Journal of hospitality marketing & management
84
Journal of travel and tourism marketing
84
International journal of contemporary hospitality management
83
The service industries journal
79
The international review of retail, distribution and consumer research
76
International journal of retail & distribution management
74
Industrial marketing management : the international journal for industrial and high-tech firms
73
International journal of internet marketing and advertising : IJIMA
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
71
International journal of consumer studies
70
Journal of marketing management : MM
70
Journal of international consumer marketing
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
International journal of advertising : the review of marketing communications
62
The journal of consumer marketing
62
Services marketing quarterly
60
Journal of service management
58
Tourism management : research, policies, practice
57
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ECONIS (ZBW)
187
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187
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date (oldest first)
1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
3
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
4
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
5
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
6
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
7
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
8
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
9
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
10
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
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