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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
268
Brand management
167
Markenführung
167
Beziehungsmarketing
158
Relationship marketing
158
Brand image
118
Markenimage
118
Customer satisfaction
77
Kundenzufriedenheit
77
Marketing management
75
Marketingmanagement
75
Brand
62
Markenartikel
62
Dienstleistungsqualität
59
Service quality
59
Lieferkette
42
Supply chain
42
Social Web
39
Social web
39
China
37
Lieferantenmanagement
34
Supplier relationship management
34
Corporate Social Responsibility
33
Corporate social responsibility
33
Confidence
31
Vertrauen
31
Internet marketing
29
Online-Marketing
29
Innovation
28
Emotion
27
Einzelhandel
24
Retail trade
24
Advertising effects
22
Online retailing
22
Online-Handel
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Werbewirkung
22
India
21
Indien
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268
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268
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268
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Ko, Eunju
8
Kim, Kyung Hoon
5
Liu, Matthew Tingchi
4
Aiello, Gaetano
3
Anisimova, Tatiana
3
Bae, Joonheui
3
Chen, Jiawen
3
Liao, Junyun
3
Park, Seong-yeon
3
Pornpitakpan, Chanthika
3
Tjiptono, Fandy
3
Vescovi, Tiziano
3
Ahn, Jiseon
2
Amenuvor, Fortune Edem
2
Arli, Denni
2
Bai, Xuesong
2
Bandyopadhyay, Argho
2
Boateng, Henry
2
Bruwer, Johan
2
Casidy, Riza
2
Checchinato, Francesca
2
Cheng, Julian Ming Sung
2
Disegna, Marta
2
Dong, Xuebing
2
Gao, Lingling
2
Ghaffar, Abdul
2
Hong, Zhao
2
Hu, Yanghong
2
Islam, Tahir
2
Jebarajakirthy, Charles
2
Jiang, Qi
2
Kashif, Muhammad
2
Kaynak, Erdener
2
Kim, Juran
2
Kim, Sang Jin
2
Kincl, Tomas
2
Le, Angelina Nhat Hanh
2
Lee, Sangwon
2
Mattila, Pekka
2
Mou, Yupeng
2
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Asia Pacific journal of marketing and logistics
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
817
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
305
The journal of brand management : an international journal
291
Psychology & marketing
196
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of the Academy of Marketing Science
141
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of marketing
130
International journal of consumer studies
129
SpringerLink / Bücher
127
Journal of retailing
123
Marketing intelligence & planning
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Cogent business & management
115
Journal of marketing management : MM
109
Journal of strategic marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Industrial marketing management : the international journal for industrial and high-tech firms
102
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
91
Journal of international consumer marketing
89
The international review of retail, distribution and consumer research
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
Journal of promotion management : innovations in planning and applied research
79
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ECONIS (ZBW)
268
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1
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268
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1
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
2
Demystifying the green purchasing behavior of young consumers : moderating role of green skepticism
Uddin, S. M. Fatah
;
Khan, Mohammed Naved
;
Faisal, Mohd. …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 264-284
Persistent link: https://www.econbiz.de/10014251319
Saved in:
3
A stimulus-organism-response perspective to examine green hotel patronage intention
Tan, Ling Ling
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1552-1568
Persistent link: https://www.econbiz.de/10014286083
Saved in:
4
An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction
Gulati, Twinkle
;
Shankar, Siddharatha
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 581-598
Persistent link: https://www.econbiz.de/10014486763
Saved in:
5
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
6
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
7
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
8
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
9
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
10
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
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