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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Einzelhandel"
~subject:"Internet marketing"
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Einzelhandel
Internet marketing
Brand management
166
Markenführung
166
Consumer behaviour
136
Konsumentenverhalten
136
Markenimage
110
Brand image
108
Markenartikel
69
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68
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50
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50
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42
Social web
42
Online-Marketing
39
Markenpolitik
26
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19
Business-to-business marketing
19
Advertising effects
18
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18
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18
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18
Werbewirkung
18
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2
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Aljuhmani, Hasan Yousef
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Elrehail, Hamzah
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Asia Pacific journal of marketing and logistics
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of retailing and consumer services
124
Journal of business research : JBR
109
The journal of product & brand management
57
Industrial marketing management : the international journal for industrial and high-tech firms
55
The journal of brand management : an international journal
52
International journal of internet marketing and advertising : IJIMA
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of retailing
31
SpringerLink / Bücher
30
The international review of retail, distribution and consumer research
29
International journal of advertising : the review of marketing communications
27
International journal of retail & distribution management
27
Journal of marketing communications
27
Journal of promotion management : innovations in planning and applied research
27
Marketing intelligence & planning
21
Cogent business & management
19
Journal of marketing management : MM
18
Journal of promotion management : JPM
18
Business horizons
17
European journal of marketing : EJM
17
Journal of internet commerce
17
The journal of business & industrial marketing
16
International journal of electronic marketing and retailing : IJEMR
14
Journal of fashion marketing and management
14
Journal of marketing
14
Tourism management : research, policies, practice
14
European journal of operational research : EJOR
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of advertising research
13
Journal of the Academy of Marketing Science
13
Psychology & marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of strategic marketing
11
Springer Proceedings in Business and Economics
11
Springer eBook Collection
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
International journal of hospitality management
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ECONIS (ZBW)
46
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1
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
4
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
5
Transforming customers into evangelists : influence of online brand experience on relationship quality and brand evangelism in the banking industry
Safeer, Asif Ali
;
Le Thanh Tiep
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2947-2964
Persistent link: https://www.econbiz.de/10014486552
Saved in:
6
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
7
Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
Saved in:
8
Exploring the nexus of social media influencers and consumer brand engagement
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Yang, Morgan X.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2370-2385
Persistent link: https://www.econbiz.de/10013553006
Saved in:
9
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
10
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
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