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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of management research"
~person:"Kanchanatanee, Kanokwan"
~person:"Mou, Yupeng"
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Consumer behaviour
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Perception
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Wahrnehmung
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Attitude
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Beziehungsmarketing
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Cross-sensory compensation
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Kanchanatanee, Kanokwan
Mou, Yupeng
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Asia Pacific journal of marketing and logistics
Journal of management research
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ECONIS (ZBW)
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Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Effects of attitude toward using, perceived usefulness, perceived ease of use and perceived compatibility on intention to use E-Marketing
Kanchanatanee, Kanokwan
;
Suwanno, Nuttida
; …
- In:
Journal of management research
6
(
2014
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010431584
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