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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of management research"
~person:"Kanchanatanee, Kanokwan"
~subject:"Internet marketing"
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Internet marketing
Attitude
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Consumer behaviour
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E-Marketing
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Kanchanatanee, Kanokwan
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Asia Pacific journal of marketing and logistics
Journal of management research
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Effects of attitude toward using, perceived usefulness, perceived ease of use and perceived compatibility on intention to use E-Marketing
Kanchanatanee, Kanokwan
;
Suwanno, Nuttida
; …
- In:
Journal of management research
6
(
2014
)
3
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010431584
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