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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing"
~isPartOf:"Services marketing quarterly"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
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Beziehungsmarketing
Markenartikel
Consumer behaviour
382
Konsumentenverhalten
382
Relationship marketing
323
Brand management
209
Markenführung
209
Marketing management
158
Marketingmanagement
158
Brand image
143
Markenimage
143
Customer satisfaction
142
Kundenzufriedenheit
142
Dienstleistungsqualität
139
Service quality
139
Lieferantenmanagement
83
Supplier relationship management
83
Brand
82
USA
81
United States
81
Social Web
62
Social web
62
Internet marketing
47
Online-Marketing
47
Innovation
45
Einzelhandel
43
Lieferkette
43
Retail trade
43
Supply chain
43
Marketing
40
Salespeople
39
Verkaufspersonal
39
Customer service
37
Kundenservice
37
Selling
37
Verkauf
37
Firm performance
35
Unternehmenserfolg
35
Viral marketing
35
Virales Marketing
35
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10
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English
381
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Kumar, V.
10
Palmatier, Robert W.
9
Homburg, Christian
7
Thaichon, Park
7
Quach, Sara
5
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Houston, Mark B.
4
Liu, Matthew Tingchi
4
Zúñiga, Miguel Ángel
4
Fornell, Claes
3
Greene, Henry
3
Haws, Kelly L.
3
Leisen Pollack, Birgit
3
Lilien, Gary L.
3
Neslin, Scott A.
3
Prentice, Catherine
3
Reinartz, Werner J.
3
Rho, Taeseok
3
Ruyter, Ko de
3
Steenkamp, Jan-Benedict E. M.
3
Torres, Ivonne M.
3
Verhoef, Peter C.
3
Ahearne, Michael
2
Ahn, Jiseon
2
Ailawadi, Kusum L.
2
Al-Hawari, Mohd Ahmad
2
Alavi, Sascha
2
Anisimova, Tatiana
2
Bleier, Alexander
2
Bornemann, Torsten
2
Bowden, Jana
2
Casidy, Riza
2
Chang, Woojung
2
Chen, Jiawen
2
Choi, Beom Joon
2
Dahl, Darren W.
2
Dant, Rajiv P.
2
Dong, Xuebing
2
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Asia Pacific journal of marketing and logistics
Journal of marketing
Services marketing quarterly
Journal of business research : JBR
826
Journal of retailing and consumer services
670
Industrial marketing management : the international journal for industrial and high-tech firms
425
SpringerLink / Bücher
301
International journal of hospitality management
295
The journal of brand management : an international journal
291
The journal of product & brand management
235
The journal of services marketing
228
The journal of business & industrial marketing
198
Journal of strategic marketing
194
The service industries journal
191
Journal of the Academy of Marketing Science
188
European journal of marketing : EJM
142
International journal of electronic customer relationship management : IJECRM
140
Psychology & marketing
133
International journal of contemporary hospitality management
124
Journal of travel and tourism marketing
123
Journal of retailing
120
Journal of hospitality marketing & management
119
Journal of service research : JSR
117
Marketing intelligence & planning
116
Tourism management : research, policies, practice
112
Cogent business & management
111
Gabler Edition Wissenschaft
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Journal of service management
107
Journal of marketing management : MM
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Business horizons
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
88
The international journal of bank marketing : IJBM
85
The international review of retail, distribution and consumer research
84
International journal of retail & distribution management
83
Service business
83
European journal of operational research : EJOR
82
Springer eBook Collection / Business and Economics
81
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ECONIS (ZBW)
381
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1
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10
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381
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1
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
2
Is love extendable to relationship marketing and supply chain
management
?
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 374-388
Persistent link: https://www.econbiz.de/10013352810
Saved in:
3
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
4
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
5
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
6
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
7
A sales approach to key account
management
(KAM) : toward a unified view of KAM deployment and operationalization
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Zúñiga, Miguel …
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 234-252
Persistent link: https://www.econbiz.de/10012650015
Saved in:
8
An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction
Gulati, Twinkle
;
Shankar, Siddharatha
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 581-598
Persistent link: https://www.econbiz.de/10014486763
Saved in:
9
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
10
Exploring antecedents and outcomes of customer engagement among elite football fans
Winell, Erik
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 167-187
Persistent link: https://www.econbiz.de/10014320367
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