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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
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Beziehungsmarketing
Markenartikel
Consumer behaviour
314
Konsumentenverhalten
314
Relationship marketing
231
Brand management
185
Markenführung
185
Marketing management
144
Marketingmanagement
144
Brand image
129
Markenimage
129
Customer satisfaction
86
Kundenzufriedenheit
86
Brand
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Lieferantenmanagement
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Supplier relationship management
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Dienstleistungsqualität
61
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China
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Firm performance
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Corporate Social Responsibility
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Corporate social responsibility
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Kumar, V.
10
Palmatier, Robert W.
9
Homburg, Christian
7
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Houston, Mark B.
4
Liu, Matthew Tingchi
4
Thaichon, Park
4
Fornell, Claes
3
Haws, Kelly L.
3
Lilien, Gary L.
3
Neslin, Scott A.
3
Quach, Sara
3
Reinartz, Werner J.
3
Ruyter, Ko de
3
Steenkamp, Jan-Benedict E. M.
3
Verhoef, Peter C.
3
Ahearne, Michael
2
Ahn, Jiseon
2
Ailawadi, Kusum L.
2
Al-Hawari, Mohd Ahmad
2
Alavi, Sascha
2
Anisimova, Tatiana
2
Bleier, Alexander
2
Bornemann, Torsten
2
Bowden, Jana
2
Chang, Woojung
2
Chen, Jiawen
2
Dahl, Darren W.
2
Dant, Rajiv P.
2
Dong, Xuebing
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Fader, Peter
2
Falk, Tomas
2
Farzana Quoquab
2
Ferraro, Rosellina
2
Ganesan, Shankar
2
Grewal, Dhruv
2
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Asia Pacific journal of marketing and logistics
Journal of marketing
Journal of business research : JBR
826
Journal of retailing and consumer services
670
Industrial marketing management : the international journal for industrial and high-tech firms
425
SpringerLink / Bücher
301
International journal of hospitality management
295
The journal of brand management : an international journal
291
The journal of product & brand management
235
The journal of services marketing
228
The journal of business & industrial marketing
198
Journal of strategic marketing
194
The service industries journal
191
Journal of the Academy of Marketing Science
188
European journal of marketing : EJM
142
International journal of electronic customer relationship management : IJECRM
140
Psychology & marketing
133
International journal of contemporary hospitality management
124
Journal of travel and tourism marketing
123
Journal of retailing
120
Journal of hospitality marketing & management
119
Journal of service research : JSR
117
Marketing intelligence & planning
116
Tourism management : research, policies, practice
112
Cogent business & management
111
Gabler Edition Wissenschaft
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Journal of service management
107
Journal of marketing management : MM
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Services marketing quarterly
96
Business horizons
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
88
The international journal of bank marketing : IJBM
85
The international review of retail, distribution and consumer research
84
International journal of retail & distribution management
83
Service business
83
European journal of operational research : EJOR
82
Springer eBook Collection / Business and Economics
81
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ECONIS (ZBW)
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285
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1
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
5
An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction
Gulati, Twinkle
;
Shankar, Siddharatha
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 581-598
Persistent link: https://www.econbiz.de/10014486763
Saved in:
6
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
7
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
8
Customer orientation and financial performance : women in top
management
teams matter!
Srivastava, Chandra
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10014245082
Saved in:
9
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
10
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
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