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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~subject:"USA"
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Subject
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Beziehungsmarketing
Markenartikel
USA
Consumer behaviour
309
Konsumentenverhalten
309
Relationship marketing
231
Brand management
181
Markenführung
181
Marketing management
143
Marketingmanagement
143
Brand image
127
Markenimage
127
Customer satisfaction
86
Kundenzufriedenheit
86
Brand
72
Lieferantenmanagement
67
Supplier relationship management
67
Dienstleistungsqualität
60
Service quality
60
United States
58
Social Web
55
Social web
55
Innovation
41
Lieferkette
41
Supply chain
41
Internet marketing
39
Marketing
39
Online-Marketing
39
Salespeople
35
Verkaufspersonal
35
Selling
34
Verkauf
34
China
33
Einzelhandel
33
Firm performance
33
Retail trade
33
Unternehmenserfolg
33
Corporate Social Responsibility
32
Corporate social responsibility
32
E-commerce
31
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6
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Article
328
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1
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Article in journal
327
Aufsatz in Zeitschrift
327
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2
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2
Fallstudie
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2
Bibliografie enthalten
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Übersichtsarbeit
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English
329
Author
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Kumar, V.
14
Palmatier, Robert W.
10
Homburg, Christian
7
Wieseke, Jan
6
Fang, Eric
4
Grewal, Dhruv
4
Grewal, Rajdeep
4
Houston, Mark B.
4
Kushwaha, Tarun
4
Lilien, Gary L.
4
Liu, Matthew Tingchi
4
Ruyter, Ko de
4
Steenkamp, Jan-Benedict E. M.
4
Thaichon, Park
4
Ahearne, Michael
3
Dant, Rajiv P.
3
Ferraro, Rosellina
3
Fornell, Claes
3
Haws, Kelly L.
3
Kumar, Alok
3
Kwak, Hyokjin
3
Lam, Son K.
3
Neslin, Scott A.
3
Petersen, J. Andrew
3
Puzakova, Marina
3
Quach, Sara
3
Reinartz, Werner J.
3
Sorescu, Alina
3
Srinivasan, Raji
3
Verhoef, Peter C.
3
Ahn, Jiseon
2
Al-Hawari, Mohd Ahmad
2
Alavi, Sascha
2
Anisimova, Tatiana
2
Bezawada, Ram
2
Bleier, Alexander
2
Bornemann, Torsten
2
Bowden, Jana
2
Chandy, Rajesh K.
2
Chang, Woojung
2
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Asia Pacific journal of marketing and logistics
Journal of marketing
Journal of business research : JBR
909
Working paper / National Bureau of Economic Research, Inc.
828
Journal of retailing and consumer services
688
Industrial marketing management : the international journal for industrial and high-tech firms
501
SpringerLink / Bücher
400
International journal of hospitality management
354
Journal of business ethics : JOBE
319
The journal of brand management : an international journal
304
European journal of operational research : EJOR
302
The review of financial studies
261
The journal of product & brand management
251
Harvard business review : HBR
245
The journal of finance : the journal of the American Finance Association
242
The journal of services marketing
238
The journal of business & industrial marketing
225
International journal of production research
217
International journal of production economics
216
Journal of the Academy of Marketing Science
205
The service industries journal
202
NBER working paper series
197
Journal of strategic marketing
191
Journal of financial economics
184
Discussion paper / Centre for Economic Policy Research
182
Academy of Management journal : AMJ
178
Business horizons
165
Journal of banking & finance
163
European journal of marketing : EJM
162
Management science : journal of the Institute for Operations Research and the Management Sciences
161
Harvard-Business-Manager : das Wissen der Besten
154
Journal of financial and quantitative analysis : JFQA
153
Gabler Edition Wissenschaft
150
Psychology & marketing
149
International journal of contemporary hospitality management
147
International journal of electronic customer relationship management : IJECRM
141
Strategic management journal
140
Journal of travel and tourism marketing
136
Tourism management : research, policies, practice
133
Journal of hospitality marketing & management
132
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Source
All
ECONIS (ZBW)
329
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1
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329
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
4
An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction
Gulati, Twinkle
;
Shankar, Siddharatha
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 581-598
Persistent link: https://www.econbiz.de/10014486763
Saved in:
5
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
6
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
7
Customer orientation and financial performance : women in top
management
teams matter!
Srivastava, Chandra
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10014245082
Saved in:
8
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
9
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
10
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
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