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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
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Beziehungsmarketing
Markenartikel
Consumer behaviour
309
Konsumentenverhalten
309
Relationship marketing
231
Brand management
182
Markenführung
182
Marketing management
143
Marketingmanagement
143
Brand image
128
Markenimage
128
Customer satisfaction
86
Kundenzufriedenheit
86
Brand
73
Lieferantenmanagement
67
Supplier relationship management
67
Dienstleistungsqualität
60
Service quality
60
USA
58
United States
58
Social Web
55
Social web
55
Innovation
41
Lieferkette
41
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41
Internet marketing
39
Marketing
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Online-Marketing
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35
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China
34
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Verkauf
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Einzelhandel
33
Firm performance
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Retail trade
33
Unternehmenserfolg
33
Corporate Social Responsibility
32
Corporate social responsibility
32
E-commerce
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English
284
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Kumar, V.
10
Palmatier, Robert W.
9
Homburg, Christian
7
Wieseke, Jan
5
Fang, Eric
4
Grewal, Rajdeep
4
Houston, Mark B.
4
Liu, Matthew Tingchi
4
Thaichon, Park
4
Fornell, Claes
3
Haws, Kelly L.
3
Lilien, Gary L.
3
Neslin, Scott A.
3
Quach, Sara
3
Reinartz, Werner J.
3
Ruyter, Ko de
3
Steenkamp, Jan-Benedict E. M.
3
Verhoef, Peter C.
3
Ahearne, Michael
2
Ahn, Jiseon
2
Al-Hawari, Mohd Ahmad
2
Alavi, Sascha
2
Anisimova, Tatiana
2
Bleier, Alexander
2
Bornemann, Torsten
2
Bowden, Jana
2
Chang, Woojung
2
Chen, Jiawen
2
Dahl, Darren W.
2
Dant, Rajiv P.
2
Dong, Xuebing
2
Eggert, Andreas
2
Evanschitzky, Heiner
2
Fader, Peter
2
Falk, Tomas
2
Farzana Quoquab
2
Ferraro, Rosellina
2
Ganesan, Shankar
2
Grewal, Dhruv
2
Habel, Johannes
2
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Asia Pacific journal of marketing and logistics
Journal of marketing
Journal of business research : JBR
798
Journal of retailing and consumer services
670
Industrial marketing management : the international journal for industrial and high-tech firms
417
SpringerLink / Bücher
301
International journal of hospitality management
295
The journal of brand management : an international journal
281
The journal of product & brand management
235
The journal of services marketing
228
The journal of business & industrial marketing
198
The service industries journal
190
Journal of the Academy of Marketing Science
188
Journal of strategic marketing
179
European journal of marketing : EJM
142
International journal of electronic customer relationship management : IJECRM
140
Psychology & marketing
132
International journal of contemporary hospitality management
124
Journal of retailing
120
Journal of travel and tourism marketing
120
Journal of hospitality marketing & management
118
Journal of service research : JSR
117
Marketing intelligence & planning
116
Tourism management : research, policies, practice
112
Gabler Edition Wissenschaft
109
Cogent business & management
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
Journal of service management
107
Journal of marketing management : MM
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
94
Business horizons
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
88
The international journal of bank marketing : IJBM
85
International journal of retail & distribution management
83
Service business
83
European journal of operational research : EJOR
82
Springer eBook Collection / Business and Economics
81
Marketing letters : a journal of research in marketing
80
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ECONIS (ZBW)
284
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1
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284
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
4
An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction
Gulati, Twinkle
;
Shankar, Siddharatha
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 581-598
Persistent link: https://www.econbiz.de/10014486763
Saved in:
5
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
6
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
7
Customer orientation and financial performance : women in top
management
teams matter!
Srivastava, Chandra
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10014245082
Saved in:
8
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
9
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
10
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
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