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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Social web"
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Consumer behaviour
Markenführung
Social web
Brand management
208
Konsumentenverhalten
161
Brand image
135
Markenimage
135
Brand
76
Markenartikel
76
Advertising effects
48
Werbewirkung
48
Beziehungsmarketing
41
Relationship marketing
41
Internet marketing
35
Online-Marketing
35
Social Web
34
Advertising
31
Werbung
30
Marketing management
23
Marketingmanagement
23
Brand loyalty
14
Markentreue
14
Viral marketing
13
Virales Marketing
13
Designation of origin
12
Herkunftsbezeichnung
12
Luxury goods
11
Luxusgüter
11
social media
11
China
10
Confidence
10
Customer satisfaction
10
Kundenzufriedenheit
10
Personality psychology
10
Persönlichkeitspsychologie
10
Vertrauen
10
Corporate Social Responsibility
9
Corporate reputation
9
Corporate social responsibility
9
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213
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Chen, Jiawen
3
Liao, Junyun
3
Anabila, Peter
2
Anisimova, Tatiana
2
Bandyopadhyay, Argho
2
Biraghi, Silvia
2
Casaló, Luis V.
2
Casidy, Riza
2
Cheng, Julian Ming Sung
2
Dong, Xuebing
2
Fazli-Salehi, Reza
2
Grohmann, Bianca
2
Ha-Brookshire, Jung E.
2
Hu, Yanghong
2
Huang, Yung-Chuan
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kim, Soojin
2
Ko, Eunju
2
Le, Angelina Nhat Hanh
2
Madadi, Rozbeh
2
Muehling, Darrel D.
2
Nagar, Komal
2
Nelson, Michelle R.
2
Pope, Nigel
2
Rita, Paulo
2
Safeer, Asif Ali
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Srivastava, R. K.
2
Thaichon, Park
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Abbas, Jawad
1
Abdolvand, Mohammad Ali
1
Abdul, Waheed Kareem
1
Abrar, Muhammad
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
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Asia Pacific journal of marketing and logistics
Journal of marketing communications
Journal of business research : JBR
606
The journal of brand management : an international journal
566
The journal of product & brand management
390
Journal of retailing and consumer services
289
SpringerLink / Bücher
267
European journal of marketing : EJM
127
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Marketing intelligence & planning
105
International journal of hospitality management
103
Journal of marketing management : MM
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
82
Journal of the Academy of Marketing Science
78
Springer eBook Collection
78
Marketing letters : a journal of research in marketing
72
Journal of promotion management : innovations in planning and applied research
71
Innovatives Markenmanagement
69
Journal of international consumer marketing
68
International journal of internet marketing and advertising : IJIMA
67
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
Journal of fashion marketing and management
66
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
62
Tourism management : research, policies, practice
62
Cogent business & management
60
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Research
58
Journal of marketing research : JMR
57
Journal of global marketing
56
Journal of travel and tourism marketing
54
The journal of consumer marketing
54
Business horizons
53
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ECONIS (ZBW)
213
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1
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
2
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
3
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
5
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
6
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
7
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
8
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
9
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
10
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
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