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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of retailing"
~subject:"Marketing management"
~subject:"Relationship marketing"
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Marketing management
Relationship marketing
Consumer behaviour
694
Konsumentenverhalten
694
Einzelhandel
145
Retail trade
145
Beziehungsmarketing
134
Brand management
118
Markenführung
118
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89
Online-Handel
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Grewal, Dhruv
6
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3
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Roggeveen, Anne L.
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Campo, Katia
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2
Hong, Zhao
2
Hult, G. Tomas M.
2
Jebarajakirthy, Charles
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Lamey, Lien
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Melis, Kristina
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Reinartz, Werner J.
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Rudolph, Thomas
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1
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1
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1
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1
Ailawadi, Kusum L.
1
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1
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Asia Pacific journal of marketing and logistics
Journal of retailing
Journal of retailing and consumer services
486
Journal of business research : JBR
412
International journal of hospitality management
168
The journal of services marketing
118
The journal of product & brand management
116
The journal of brand management : an international journal
102
Psychology & marketing
94
Journal of the Academy of Marketing Science
90
Cogent business & management
82
Journal of strategic marketing
82
Journal of hospitality marketing & management
74
Journal of travel and tourism marketing
73
Journal of marketing
71
International journal of contemporary hospitality management
69
European journal of marketing : EJM
67
Industrial marketing management : the international journal for industrial and high-tech firms
64
SpringerLink / Bücher
64
The service industries journal
64
Marketing intelligence & planning
60
International journal of retail & distribution management
58
The international review of retail, distribution and consumer research
57
Journal of service management
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
54
Journal of marketing communications
54
International journal of internet marketing and advertising : IJIMA
53
Journal of marketing management : MM
51
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
Journal of service research : JSR
50
Services marketing quarterly
50
Tourism management : research, policies, practice
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
45
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
45
The journal of consumer marketing
45
International journal of retail and distribution management
43
The international journal of bank marketing : IJBM
42
Journal of promotion management : innovations in planning and applied research
41
Service business
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ECONIS (ZBW)
162
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162
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Customer segment transition through the customer loyalty program
Kimura, Makoto
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 611-626
Persistent link: https://www.econbiz.de/10013163362
Saved in:
3
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Rahman, Mohammad M.
;
Rosenberger, Philip J., III.
;
Yun, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 122-147
Persistent link: https://www.econbiz.de/10014486672
Saved in:
6
Individual characteristics linking cognitive, affective and conative mechanisms among vegetarian restaurant customers
Ahn, Jiseon
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 374-389
Persistent link: https://www.econbiz.de/10014486747
Saved in:
7
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
8
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
9
The effect of personal innovativeness on customer journey experience and reuse intention in omni-channel context
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 480-495
Persistent link: https://www.econbiz.de/10014486752
Saved in:
10
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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