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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of retailing"
~isPartOf:"SpringerLink / Bücher"
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Search: subject_exact:"Wahrnehmung"
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Wahrnehmung
127
Perception
121
Consumer behaviour
95
Konsumentenverhalten
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Markenimage
20
Brand image
19
Advertising effects
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Einzelhandel
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
Journal of retailing
SpringerLink / Bücher
Journal of business research : JBR
93
International journal of hospitality management
45
Discussion paper series / IZA
38
International journal of selection and assessment
38
Tourism management : research, policies, practice
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Journal of business ethics : JOBE
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NBER working paper series
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International journal of consumer studies
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Working paper / National Bureau of Economic Research, Inc.
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The international journal of human resource management
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Product experience
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Marketing : ZFP ; journal of research and management
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IZA Discussion Papers
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism management perspectives : TMP
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Academy of Management journal : AMJ
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CESifo working papers
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Marketing letters : a journal of research in marketing
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
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IZA Discussion Paper
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Journal of business and psychology
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Journal of marketing communications
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Journal of behavioral decision making
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Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
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International journal of advertising : the review of marketing communications
14
Journal of consumer behaviour : an international research review
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Journal of economic behavior & organization : JEBO
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ECONIS (ZBW)
127
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1
An investigation into the relationship between clothing colors and gender stereotyping in children
Xue, Zhebin
;
Li, Qing
;
Zhao, Jian
;
Zeng, Xianyi
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460782
Saved in:
2
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
3
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
4
Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue
;
Lee, Yu-Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462366
Saved in:
5
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
6
Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
Saved in:
7
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
8
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
9
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
10
Visual complexity = hedonic? : effects of visually complex packages on consumer perceptions and evaluations of products
Baek, Eunsoo
;
Huang, Zhihong
;
Lee, Seojin Stacey
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364483
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