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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Kundenintegration"
~subject:"Relationship marketing"
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Search: subject_exact:"Soziale Internetplattform"
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Kundenintegration
Relationship marketing
Social Web
262
Social web
262
Consumer behaviour
196
Konsumentenverhalten
196
Internet marketing
111
Online-Marketing
111
Beziehungsmarketing
77
Brand management
64
Markenführung
64
Social media
64
Online retailing
57
Online-Handel
57
Viral marketing
48
Virales Marketing
48
Brand image
42
Markenimage
42
Customer satisfaction
30
E-commerce
30
Electronic Commerce
30
Kundenzufriedenheit
30
Customer integration
28
Confidence
26
Vertrauen
26
Brand
22
Markenartikel
21
Einzelhandel
20
Retail trade
20
Emotion
18
Social network
18
Social relations
18
Soziale Beziehungen
18
Soziales Netzwerk
18
Advertising effects
17
Werbewirkung
17
Social commerce
16
Fashion
14
Mode
14
Virtual reality
13
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85
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85
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85
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English
85
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Rana, Nripendra P.
4
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Bai, Xuesong
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Dwivedi, Yogesh Kumar
2
Gao, Lingling
2
Han, Xiaoyun
2
Hua, Lian-Lian
2
Kumar, Jitender
2
Kumar, Vikas
2
Liébana-Cabanillas, Francisco
2
Prentice, Catherine
2
Rahman, Mohammad M.
2
Thaichon, Park
2
Voola, Ranjit
2
Abbes, Intissar
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Aguilar-Illescas, Rocío
1
Ahmadi, Sadra
1
Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Alzaidi, Maram Saeed
1
Amerioun, Motahare
1
Anaya-Sánchez, Rafael
1
Andreassen, Tor W.
1
Annamalai, Balamurugan
1
Arizal N
1
Ashfaq, Muhammad
1
Attar, Razaz Waheeb
1
Aznuriyandi
1
Baabdullah, Abdullah Mohammed
1
Bag, Surajit
1
Bayram, Pelin
1
Becker, Jörg
1
Bento, Marisa
1
Betzing, Jan Hendrik
1
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
Journal of business research : JBR
106
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of internet marketing and advertising : IJIMA
36
The journal of product & brand management
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Technological forecasting & social change : an international journal
28
The journal of brand management : an international journal
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of strategic marketing
25
Business horizons
21
Marketing intelligence & planning
20
International journal of electronic marketing and retailing : IJEMR
19
Journal of internet commerce
18
Journal of promotion management : innovations in planning and applied research
18
Journal of marketing communications
17
The journal of services marketing
17
International journal of technology marketing : IJTMkt
16
Journal of marketing
16
Psychology & marketing
16
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of the Academy of Marketing Science
14
International journal of electronic customer relationship management : IJECRM
13
Journal of electronic commerce research : JECR
13
Journal of hospitality marketing & management
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
SpringerLink / Bücher
13
Tourism management : research, policies, practice
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of electronic commerce : IJEC
12
International journal of hospitality management
11
Journal of global marketing
11
Journal of management information systems : JMIS
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
The journal of business & industrial marketing
11
Electronic commerce research
10
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ECONIS (ZBW)
85
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85
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1
A social media analytics-based approach to customer-centric reverse logistics management of electronic devices : a case study on notebooks
Ahmadi, Sadra
;
Shokouhyar, Sajjad
;
Amerioun, Motahare
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460767
Saved in:
2
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
3
Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua
;
Zhang, Kaige
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
Saved in:
4
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
5
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
6
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
7
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
8
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
9
More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun
;
Pang, Jiecong
;
Dong, Xuebing
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364053
Saved in:
10
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
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