More gain, more give? : the impact of brand community value on users' value co-creation
Junyun Liao, Jiecong Pang, Xuebing Dong
| Year of publication: |
2023
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|---|---|
| Authors: | Liao, Junyun ; Pang, Jiecong ; Dong, Xuebing |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-11
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| Subject: | Information value | Social value | Reciprocity norm | Self-presentation | Value co-creation | Betriebliche Wertschöpfung | Value creation | Soziale Werte | Social values | Kundenintegration | Customer integration | Kundenwert | Customer value | Markenführung | Brand management | Social Web | Social web | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103389 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014364053