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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"NBER working paper series"
~subject:"Markenimage"
~subject:"Pharmaceuticals"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
~subject:"Werbewirkung"
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Markenimage
Pharmaceuticals
Psychology of advertising
Relationship marketing
Werbewirkung
Consumer behaviour
99
Konsumentenverhalten
99
Advertising
97
Werbung
97
Internet marketing
94
Online-Marketing
94
Advertising effects
59
International marketing
45
Internationales Marketing
45
Social Web
41
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41
Beziehungsmarketing
29
Brand image
27
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Grossman, Michael
3
Lillard, Dean R.
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Avery, Rosemary
2
Avery, Rosemary J.
2
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2
Eisenberg, Matthew
2
Gorostidi-Martinez, Haritz
2
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2
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2
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2
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2
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2
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2
Srinivasan, Raji
2
Tadelis, Steve
2
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2
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2
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2
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2
Zhao, Xiaokang
2
Abrar, Muhammad
1
Al-Hawari, Mohd Ahmad
1
Alan, Sule
1
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1
Alpert, Abby
1
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Alsan, Marcella
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1
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1
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1
Bar, Talia
1
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1
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1
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National Bureau of Economic Research
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Asia Pacific journal of marketing and logistics
Journal of the Academy of Marketing Science
NBER working paper series
Journal of business research : JBR
256
Journal of advertising research
229
Journal of advertising : official publication of the American Academy of Advertising
197
International journal of advertising : the review of marketing communications
191
International journal of advertising : the quarterly review of marketing communications
186
Journal of marketing communications
171
Journal of retailing and consumer services
124
Psychology & marketing
121
International journal of internet marketing and advertising : IJIMA
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Journal of promotion management : innovations in planning and applied research
88
Journal of promotion management : JPM
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
The journal of product & brand management
65
European journal of marketing : EJM
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of marketing research : JMR
59
SpringerLink / Bücher
58
The journal of brand management : an international journal
58
Health marketing quarterly
56
Journal of current issues and research in advertising : JCIRA
55
Journal of global marketing
51
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of marketing
48
Marketing intelligence & planning
48
Journal of international consumer marketing
45
International journal of electronic marketing and retailing : IJEMR
43
International marketing review
41
Marketing : ZFP ; journal of research and management
41
Marketing letters : a journal of research in marketing
41
Industrial marketing management : the international journal for industrial and high-tech firms
40
Young consumers : insight and ideas for responsible marketers
39
Journal of international marketing
38
Journal of current issues and research in advertising
36
Journal of strategic marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
International journal of hospitality management
32
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ECONIS (ZBW)
113
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
3
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
4
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
5
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
6
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
7
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
8
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
9
Marvelous advertising returns? : a meta-analysis of advertising elasticities in the entertainment industry
Schöndeling, Andrea
;
Burmester, Alexa B.
;
Edeling, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1019-1045
Persistent link: https://www.econbiz.de/10014336048
Saved in:
10
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
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