Online program engagement and audience size during television ads
Beth L. Fossen, Alexander Bleier
| Year of publication: |
2021
|
|---|---|
| Authors: | Fossen, Beth L. ; Bleier, Alexander |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 4, p. 743-761
|
| Subject: | Television advertising | Audience size | Online word-of-mouth | Social TV | Social Web | Social web | Virales Marketing | Viral marketing | Mediennutzung | Media usage | Fernsehwerbung | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Fernsehen | Television | Online-Marketing | Internet marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00769-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012587469