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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Psychology & marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"Innovation adoption"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Herkunftsbezeichnung
Innovation adoption
Konsumentenverhalten
Service quality
Consumer behaviour
1,311
Markenimage
204
Brand management
188
Markenführung
188
Beziehungsmarketing
175
Relationship marketing
175
Social Web
128
Social web
128
Brand
114
Markenartikel
114
Customer satisfaction
110
Kundenzufriedenheit
110
Online retailing
103
Online-Handel
103
Advertising effects
92
Werbewirkung
92
Emotion
81
USA
80
United States
80
Internet marketing
77
Online-Marketing
77
Dienstleistungsqualität
75
Personality psychology
72
Persönlichkeitspsychologie
72
Innovationsakzeptanz
65
Viral marketing
63
Virales Marketing
63
Einzelhandel
62
Retail trade
62
Advertising
61
China
61
Werbung
61
Confidence
60
Vertrauen
59
E-commerce
58
Electronic Commerce
57
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1,300
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10
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1,310
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10
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1,310
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Woodside, Arch G.
10
Yi, Youjae
9
Barnes, Stuart J.
7
Liu, Matthew Tingchi
7
Shin, Jungwoo
7
Thaichon, Park
7
Dwivedi, Yogesh Kumar
6
Hollebeek, Linda D.
6
Paul, Justin
6
Septianto, Felix
6
Bruwer, Johan
5
Chan, Eugene Y.
5
Das, Gopal
5
Hajli, Nick
5
Jebarajakirthy, Charles
5
Ko, Eunju
5
Lee, Daeho
5
Lim, Weng Marc
5
McLean, Graeme J.
5
Spence, Charles
5
Yuen, Kum Fai
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Cheah, Isaac
4
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Fam, Kim Shyan
4
Filieri, Raffaele
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Huang, Youlin
4
Kim, Jungkeun
4
Lin, Chieh-Peng
4
Lunardo, Renaud
4
Mariani, Marcello M.
4
Okumuş, Abdullah
4
Ooi, Keng-Boon
4
Park, Jooyoung
4
Pitt, Leyland F.
4
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Asia Pacific journal of marketing and logistics
Psychology & marketing
Technological forecasting & social change : an international journal
Journal of business research : JBR
1,977
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
510
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
SpringerLink / Bücher
286
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,310
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
3
Fostering trust and overcoming psychological resistance towards cryptocurrencies and cryptoassets
Babu, Mujahid Mohiuddin
;
Bason, Tom
;
Porreca, Rocco
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10014467467
Saved in:
4
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
5
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
6
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
7
How narcissism biases food healthiness perceptions and consumption
Lunardo, Renaud
;
Gross, Jana
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 276-291
Persistent link: https://www.econbiz.de/10014467492
Saved in:
8
How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia
;
Grappi, Silvia
;
Formisano, Marcello
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 465-491
Persistent link: https://www.econbiz.de/10014467606
Saved in:
9
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
10
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
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