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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Psychology & marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Virales Marketing"
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Virales Marketing
Beziehungsmarketing
292
Relationship marketing
292
Consumer behaviour
184
Konsumentenverhalten
184
Customer satisfaction
104
Kundenzufriedenheit
104
Dienstleistungsqualität
65
Service quality
65
Brand management
62
Markenführung
62
Brand image
59
Markenimage
59
Bank
39
Brand
35
Confidence
35
Markenartikel
35
Vertrauen
35
Social Web
26
Social web
26
Emotion
22
Personal banking
22
Privatkundengeschäft
22
Customer loyalty
19
E-commerce
19
Electronic Commerce
19
Internet marketing
19
Online retailing
19
Online-Handel
19
Online-Marketing
19
Brand loyalty
18
Markentreue
17
Lieferantenmanagement
16
Supplier relationship management
16
Trust
15
Viral marketing
14
Einzelhandel
13
India
13
Indien
13
Marketing management
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Anisimova, Tatiana
1
Arnold, Mark J.
1
Augusto, Mário Gomes
1
Bauer, Brittney C.
1
Carlson, Brad D.
1
Casidy, Riza
1
Chinelato, Flavia Braga
1
Doong, Her-sen
1
Dwivedi, Abhishek
1
Ferguson, David
1
Foxall, Gordon R.
1
Hu, Han-Fen
1
Hussin, Nazimah
1
Johnson, Lester W.
1
Johnson, Samuel
1
Jones, Michael A.
1
Khan, Zia
1
Krishen, Anjala S.
1
Leckie, Civilai
1
Lu, Chaoren
1
Mahadi, Batiah
1
Muhammad, Lakhi
1
Neves, Cristiana
1
Oliveira, Alessandro Silva de
1
Otterbring, Tobias
1
Pérez, Andrea
1
Reynolds, Kristy E.
1
Saleem, Muhammad Abid
1
Souki, Gustavo Quiroga
1
Strizhakova, Yuliya
1
Taylor, Valerie A.
1
Torres, Pedro M.
1
Tran, Hai-Anh
1
Usrey, Bryan
1
Wang, Hui-chih
1
Weiss, Jan
1
Yaseen, Asif
1
Zahra, Sadaf
1
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Asia Pacific journal of marketing and logistics
Psychology & marketing
The international journal of bank marketing : IJBM
Journal of retailing and consumer services
45
Journal of business research : JBR
28
Journal of hospitality marketing & management
16
International journal of hospitality management
12
International journal of contemporary hospitality management
11
The journal of services marketing
11
Journal of service research : JSR
10
The journal of product & brand management
10
Tourism management : research, policies, practice
10
Cogent business & management
9
International journal of internet marketing and advertising : IJIMA
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of travel and tourism marketing
8
SpringerLink / Bücher
8
Journal of strategic marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of service management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
The TQM journal : the international review of organizational improvement
5
Business horizons
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Services marketing quarterly
4
The international review of retail, distribution and consumer research
4
The service industries journal
4
International journal of business information systems : IJBIS
3
International journal of business innovation and research : IJBIR
3
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ECONIS (ZBW)
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1
Toward a better understanding of the attitude-behavior gap in organic food conative loyalty : a moderation and moderated mediation analysis
Anisimova, Tatiana
;
Weiss, Jan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1474-1493
Persistent link: https://www.econbiz.de/10014286063
Saved in:
2
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
3
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
4
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
5
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
6
Consumer cynicism in service failures
Tran, Hai-Anh
;
Strizhakova, Yuliya
;
Usrey, Bryan
; …
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 346-359
Persistent link: https://www.econbiz.de/10012796107
Saved in:
7
Clothes, condoms, and customer satisfaction : the effect of employee mere presence on customer satisfaction depends on the shopping situation
Otterbring, Tobias
;
Lu, Chaoren
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 454-462
Persistent link: https://www.econbiz.de/10011970144
Saved in:
8
Will they pitch or will they switch? : Comparing Chinese and American consumers
Krishen, Anjala S.
;
Hu, Han-Fen
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 210-219
Persistent link: https://www.econbiz.de/10011970157
Saved in:
9
Influence of social capital on customer's relationship satisfaction in the Pakistani banking industry
Muhammad, Lakhi
;
Mahadi, Batiah
;
Hussin, Nazimah
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1036-1054
Persistent link: https://www.econbiz.de/10011796573
Saved in:
10
Impact of service quality and trust on repurchase intentions : the case of Pakistan airline industry
Saleem, Muhammad Abid
;
Zahra, Sadaf
;
Yaseen, Asif
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1136-1159
Persistent link: https://www.econbiz.de/10011796585
Saved in:
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